Content Creator & Social Media Manager

Job Description - Content Creator & Social Media Manager
Summer Thornton Design is looking for a highly creative, social media fluent Content Creator & Social Media Manager to bring our interiors, projects, process, and POV to life across digital platforms.

This role is ideal for someone who thinks in series, storylines, captions, covers, and scroll-stopping visuals, and is also passionate about interior design & architecture. We are looking for someone who is energized by the day-to-day rhythm of working in a creative studio & can be present in-office, notice what is happening in real time, and turn everyday moments – design meetings, sample reviews, vendor visits, installs, project updates, team conversations, and behind-the-scenes moments – into beautifully captured & compelling visual content that gives our audience a peek behind the curtain of how we make magic for our clients.

This person should also be able to look through a folder of project photos, install clips, press features, iPhone videos, or past assets and quickly identify fresh ideas, edit them into engaging posts, and package them in a way that feels elevated, thoughtful, and true to the Summer Thornton brand personality.

The right person has strong aesthetic taste, sharp social instincts, excellent organization, and the ability to both dream up creative ideas and execute them in an autonomous setting. This person will lead & be responsible for personally filming, capturing, editing, and sharing behind-the-scenes moments, short-form video, building carousels, writing captions, maintaining a content calendar, and growing the brand across Instagram, Pinterest, email, ST website, Youtube, and beyond, so strong abilities in all things visual - photography, video capture & editing, graphic design, art direction, styling, etc - will be paramount to your success.

Primary Responsibilities

Identify and capture real-time content opportunities in the ST Design office/studio & at project sites, including design meetings, vendor visits, sample reviews, project work, team moments, site visits, installs, photoshoots, and day-to-day creative process

Film the Summer Thornton team and turn behind-the-scenes / making-of moments into professional, engaging social content

Develop and execute fresh content ideas, hooks, series, and storylines across social and digital platforms including Instagram, Pinterest, email, website, blog, etc.

Review existing photography, video, project imagery, install footage, press, and behind-the-scenes assets to identify new content opportunities

Personally create, edit, and package short-form videos, carousels, stories, graphics, captions, covers, newsletters, and website content

Build and maintain a content calendar and consistent publishing schedule

Repurpose strong content across platforms, including turning social posts into blog, email, Pinterest, and website content

Write strong hooks, captions, titles, covers, story copy, newsletter copy, and light website/blog copy

Track content performance and recommend what to repeat, refine, or retire

Update the website through Squarespace, including project imagery, press articles, blog posts, and other content

Support broader marketing efforts including press, photoshoot, editor, influencer, partnership, and imagery requests

Establish & build relationships with key influencers & brands in the social media space for crosspromotion, partnership, & brand-building opportunities

Develop strategies & tactics to maximize online sharing of Summer Thornton content

Coordinate with outside editors, writers, photographers, and videographers as needed

May require occasional out-of-state travel for progress site visits, installs, photoshoots, or project and/or Principal designer related content capture

What You Bring

A deep understanding of Instagram (Posts,Reels, and Stories), Pinterest, Youtube, and email- with a strong pulse on emerging content trends

Strong taste and visual judgment, especially around interiors, color, styling, framing, and composition

Excellent editing instincts, including pacing, music selection, titles, covers, and hooks

Ability to turn both live studio moments and existing asset folders into compelling content ideas

Comfort filming in real time and capturing people, process, details, and behind-the-scenes moments

Strong writing skills for captions, newsletters, story copy, and light website/blog content

Excellent organization and follow-through, including maintaining calendars, naming files, tracking assets, and meeting deadlines

Ability to work independently, pitch ideas proactively, and execute without waiting for step-by-step direction

This role is a Full-Time, in-person position in our Lincoln Park (Chicago) office.

This is a salaried role, the range for which is determined based on experience and qualifications.

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