CHANEL Brand Director – Job Overview
The CHANEL Brand Director is a transformative leader and key strategic partner to the General Manager on all facets of the total CHANEL business: RTW, ACC & Shoes. The Director is directly and indirectly responsible for cultivating the CHANEL business and brand, including talent development, the customer experience, relationship selling, and product presentation. The director leads a high performing team of luxury sellers and leaders who excel at creating exceptional client experiences with a strong brand image and full-price sell-through.
In this role, the director leverages and influences central partners, trade area leaders and store-line leadership to support the development and execution of strategic plans, working closely with all CHANEL partners. The director also curates the buying strategy for Bloomingdale’s client base to meet full-price sell-through targets, collaborates with Visual Merchandising to maintain brand standards, and leads all messaging, mode and selling ceremony training.
Essential Functions
- Deliver performance metrics to plan in store: Sales, Net Promoter Score, Loyalist, Client Sales.
- Partner with Operations leadership to manage store-controlled profit and loss, including payroll and non-payroll expenses.
- Analyze data and ground intelligence to identify and capitalize on key business opportunities.
- Cultivate a customer‑centric team culture and advocate for improvements to enhance the in‑store customer experience.
- Model outstanding customer care and lead execution of top customer strategies.
- Execute CHANEL strategies with appropriate advocacy and localization for the store customer.
- Develop collaborative, results‑producing relationships with store, trade area, and central business partners.
- Set clear expectations for leadership behavior and accountability for results; empower others to make decisions.
- Act as an active coach, providing ongoing feedback and guidance, and develop a strong bench of managers for future leadership positions.
- Effectively communicate priorities and business‑driving information to ensure leadership is aligned and equipped to maximize opportunities.
- Promote and champion the use of sales technology to support a seamless customer experience, ensuring the team optimizes its use.
- Drive store associate engagement by building teams committed to a diverse and inclusive environment, supporting a culture of learning and development, and providing consistent feedback to drive employee engagement and retention.
- Partner with the General Manager and Marketing leadership to engage and develop Top‑of‑the‑List and Luxe clients as a key business‑driving opportunity.
Qualifications And Competencies
- Bachelor’s degree or equivalent work experience in a related field.
- 5+ years direct experience in a luxury retail environment.
- Excellent written and verbal communication skills; ability to read, write and interpret instructional documents such as reports and procedure manuals.
- Strong mathematical skills, including ability to compute rates, ratios, percentages, and work with probability and statistical inference.
- Strong critical thinker with a strategic mindset; proven ability to implement multifaceted retail strategies that support and drive business outcomes.
- Strong leadership profile, business acumen, and customer service orientation; proven influencer with experience leading in a dynamic, fast‑paced luxury store retail environment.
- Ability to work a flexible schedule based on department and company needs; regular, dependable attendance and punctuality.
Physical Requirements
- Regular walking, standing, hearing, and talking; occasional stooping, kneeling, or crouching.
- Close vision, color vision, depth perception, and focus adjustment required.
- Frequent use of computers, handheld equipment, cash registers, and ability to process register transactions.
Benefits and Eligibility
Performance‑based incentives/bonuses may be available. Benefits include 401(k), medical/vision/dental/life/disability insurance options, PTO accruals, holidays, and other benefits. Eligibility requirements may apply based on location, job level, classification, and length of employment.
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