Director, Digital Strategy, North America
Location: Beverly Hills, CA
What You’ll Do – Strategy Creation
- Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
- Strategize creator and influencer campaign initiatives in support of artist releases – inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
- Manage cross-platform social media content calendars and digital fan engagement experiences.
- Build and manage an artist’s owned audience by increasing data capture via CRM strategy – including but not limited to Pre-Save, SMS, superfan and newsletter marketing.
- Contribute to and work with VMG’s paid media department on digital advertising spends, budgets and viral strategy.
- Manage multiple campaigns in a fast-paced, entrepreneurial environment.
- Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
- Maintain professional relationships with artists, label and management partners.
- Troubleshoot administrative and support queries across social media platforms.
- Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
- Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
What You’ll Lead
- Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.
- Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
- Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
- Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.
- Mentor and advise junior team members with constructive campaign feedback.
What You’ll Bring
- Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
- Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
- Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
- Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
- Interest in gaming, metaverse and innovation spaces
- Passion for social media and short form video marketing.
- Must thrive in a team environment but be able to take initiative and work independently.
- Strong analytical skills with ability to create case-studies and campaign reporting decks.
- Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
- Degree in relevant field, and/or equivalent career experience
- Music industry or artist relation experience
Benefits
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer.
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM‑OPT.
Job Category: Marketing, Streaming & Digital Media
Salary Range: $85,000 – $97,650
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