Marketing Operations Manager – Multifamily / PropTech

Overview
Marketing Manager – The Reserve NYC (+ Multi-Market Portfolio).

Luxury coliving & furnished housing | Based in NYC | $80–90K + 15% bonus

We're hiring a Marketing Manager to drive the local, scrappy, high-intent side of leasing marketing — starting at The Reserve NYC (256-unit luxury coliving in East Harlem) and expanding across our growing portfolio in

Nashville, Raleigh, and other emerging markets .

Every property has a

furnished housing component

— coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Marketing these units takes real creative thinking: lifestyle storytelling and knowing the niche platforms where furnished renters actually look.

This isn\'t an ILS-feed-management job. The big platforms (Apartments.com, Zillow, StreetEasy) are table stakes. The real work lives in the niche channels and local relationships most property marketers ignore —

Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit , local Facebook groups, broker networks, and neighborhood businesses in each market.

Responsibilities

Niche listing channels (core of the role):

daily management, reposting, and platform-specific creative testing across Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, and Reddit

Furnished housing marketing:

creative strategy for non-traditional renters (travel nurses, corporate relocators, grad students, remote workers) with lifestyle-forward content that sells the experience

Local partnerships (per market):

cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, micro-influencers

Digital advertising:

Google and Meta campaigns, geo-targeted and built to complement the niche strategy

Website & SEO:

property landing pages with clean conversion funnels, lead capture, basic on-page SEO, and tight connections to tour schedulers and applications

CRM & AI tools:

manage the CRM (EliseAI or HubSpot) across the full lead lifecycle and monitor AI leasing tools (MeetElise) for engagement and conversion gaps

Pricing & promos:

weekly competitive pricing checks across coliving, furnished, and flex-stay comps; kill campaigns that aren\'t producing

Social & content:

Instagram and TikTok with a neighborhood-first lens, plus photo/video direction per property

SOPs:

build playbooks for channel management, listings, and campaign launches so it scales as we add markets

Major ILS oversight (hygiene only):

keep Apartments.com, Zillow, and equivalents accurate — not a focus

Reporting

Weekly leads by channel, market, and property — with furnished vs. unfurnished broken out

Own cost-per-lead and cost-per-lease by channel; reallocate spend based on what\'s actually producing leases

Monthly performance reviews to ownership with strategic recommendations

You're a Fit If You Have

3-5+ years of marketing in multifamily, luxury real estate, furnished housing, coliving, hospitality, or a local consumer brand

Hands-on experience with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit)

Experience marketing furnished, flex-term, or coliving units to non-traditional renters

Track record of local partnerships and grassroots activations — multi-market experience a plus

Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEO

Strong creative instincts — copy, shoots, and adapting voice across platforms

Scrappy, detail-obsessed operator mindset

Nice to Have

Spanish language skills

Experience with AI leasing tools (MeetElise or similar)

Prior lease-up or multi-market launch experience

Why This Role
Full creative autonomy, direct visibility to ownership, a growing national portfolio, and real career runway at a fast-moving property management firm.

Total comp: $80,000 – $90,000 + 15% bonus (based in Manhattan)

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