Brand Manager Hennessy Prestige

Office/Location: Hybrid 3x a week based out of NYC Office

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all.

Job responsibilities
Strategic Business Planning:

Work with Brand Director to develop, create, plan, and execute consumer & shopper driven brand plans that maximize brand equity, revenue and profit for Hennessy Prestige Portfolio in the US market.
Develop programs that reach our target along their consumer journey to drive growth and build brand equity.
Define strategic briefs for creative agencies - based on sales feedback, market trends, consumer/shopper insights, and brand identity to develop exciting consumer and trade marketing programs.
Create exciting and compelling presentations to ensure internal and external buy-in
KPIs to track and measure program effectiveness, ensure positive ROI.
Support brand completion of commercial analytics, including monthly reporting and diagnostic assessment of the Hennessy Prestige Portfolio.
Competitive Analysis and Implications: Assist with the development of the Competition Framework by analyzing category performance, opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Brand Management & Marketing:

Steward the execution of Hennessy Prestige brand programs, in collaboration with Maison, Strategy and Business Planning, Consumer Engagement, Commercial organization, Private Client, CC&I, and Consumer Insights teams; and other key stakeholders
Develop and implement compelling commercial programs intended to drive desirability, distribution, and velocity, especially within the On Premise; motivate internal and external teams to activate programming, monitor progress and track KPIs, and provide results to internal and external stakeholders
Collaborate with the Brand Director, Prestige to manage complex campaign program timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners
Collaborate with the Trade Marketing team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.

Profitability:

Partner with Finance to define, track and deliver Hennessy Prestige Portfolio brand profit goals
Manage the A&P deployment strategy on the Hennessy Prestige Portfolio, ensuring A&P spend is prioritized against business & brand objectives and managed to budget
Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing)
Support the implementation of optimal allocation, pricing, mix, and channel strategies on Hennessy Prestige Portfolio, in collaboration with Strategy and Business Planning team, Sales team and the Hennessy Maison to maximize profit and volume growth

Profile
Stakeholder Relationships:

Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
Build and maintain collaborative relationships with the Hennessy Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering Hennessy brand objectives; act as key point of contact for all third-party agencies
Create strong working relationships with Regional Marketing, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines
Establish the Hennessy Prestige Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization
Work closely with V.S and V.S.O.P Brand Teams, ensuring alignment on portfolio marketing strategy, collaborating across Masterbrand and portfolio programs, and demonstrating a ‘one team’ ethos through communication and collaboration
Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment

Other:

Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
Ensure on-time delivery of all programs and tools, and sharing of relevant information with key stakeholders
Approach each project and interaction with a positive and can-do attitude

Additional information
Education:

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience & Skills:

5-7 years of progressive marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries wines/spirits, luxury, or consumer packaged goods brand marketing

Practical/Technical Knowledge

Understanding of brand strategy development in a commercial context
Development of innovation through research and launch planning
Strong expertise across all functions within the organization
Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc.
Deep understanding of people and culture
Experience managing agencies and third-party vendors
Ability to successfully adapt to a variety of work styles and preferences
Ability to manage both up and down
Demonstrated success influencing cross-functional key stakeholders, including senior leaders
Highly refined communication and presentation skills
Strong analytical skills to support data-driven decision making
Proven ability to lead creative strategy, including campaign development and deployment
Working knowledge of French, a plus

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