Marketing & Operations Manager – Lighthouse Education Consortium

Marketing & Operations Manager

Lighthouse Education Consortium in Affiliation with Bluefield University
Position Summary

The Marketing & Operations Manager is responsible for driving execution across marketing campaigns, institutional onboarding, and internal operations. This role sits at the intersection of marketing, project management, and institutional coordination, ensuring that initiatives move forward on time, stakeholders stay aligned, and growth efforts convert into measurable outcomes. This position operates in a hybrid work environment, combining on-site and remote responsibilities.
Core Responsibilities

Marketing Execution & Campaign Operations

Coordinate and execute multi-channel marketing campaigns (email, digital, institutional outreach)
Translate leadership strategy into structured campaign plans with clear timelines and deliverables
Manage campaign calendars and ensure deadlines are met
Track performance and support reporting cadence
Project & Workflow Management

Own and manage project management systems
Build and maintain standardized workflows for campaigns, onboarding, and program launches
Hold internal stakeholders accountable to timelines and deliverables
Drive operational consistency across the organization
CRM & Funnel Coordination

Manage CRM workflows
Maintain clean, accurate data across institutional pipelines and campaigns
Support visibility into marketing and partnership pipelines
Assist with funnel tracking and reporting
Cross-Functional Coordination

Serve as the central coordination point between marketing, leadership, academic operations, and external partners
Ensure clear communication and alignment across all stakeholders
Surface execution risks and recommend solutions
AI-Forward Operations

Identify opportunities to streamline workflows through automation
Leverage AI tools to improve campaign execution, reporting, and project management
Continuously improve operational efficiency through technology
Key Outcomes

Marketing campaigns launch on time and operate efficiently
Internal projects consistently meet deadlines
Leadership has clear visibility into pipeline and performance
Operational bottlenecks are identified and resolved proactivelySystems become more efficient over time through automation
Qualifications

3–7 years of experience in marketing operations, project management, or a related role
Strong project management and organizational skills
Experience working with CRM systems
Ability to manage multiple priorities in a fast-paced environment
Strong communication skills and attention to detail
Preferred Experience

Experience in higher education
Familiarity with LMS platforms
Experience coordinating multi-stakeholder projects
Exposure to marketing analytics and funnel reporting
Experience using AI tools to improve workflows

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