Senior Brand Activation Specialist

Location

This is a remote role with a preference for candidates based in the Atlanta (Greater ATL) area. The ideal candidate is open to attending Atlanta-based brand events and can spend occasional time in our Buckhead office, particularly during onboarding and ramp-up.
Job Summary

SCANA Energy is one of the largest and most trusted natural gas providers in the Georgia market. We are hiring a Brand Activation Senior Specialist to elevate customer sentiment about the SCANA Energy brand in the Georgia natural gas market with the goal of influencing consideration and conversion among prospects and improving retention and building loyalty with existing customers.
Primary Responsibilities

Act as the primary liaison between SCANA Energy and our brand activation agency to develop and execute strategies on events, partnerships, and customer-focused initiatives.
Understand, track, and articulate how spend on partnerships and activations translates into supporting strategic business goals, including increasing brand awareness and customer acquisitions.
Use business goals as a basis to curate appropriate partnerships and associated activations (sports, community, etc.).
Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing for sales conversions.
Research, identify, and propose potential new partnership opportunities that align with SCANA Energy brand pillars.
Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy.
Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met.
Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and distribution of promotional materials.
Act as brand ambassador to represent SCANA Energy at local events.
Capture engaging moments from events for social media amplification.
Maintain calendar of events and organize and manage timelines and resources to ensure events run smoothly.
Maintain documentation regarding current assets, added value, and contractual status. Oversee administrative functions.
Required Skills & Knowledge

Excellent verbal and written communication and interpersonal skills.
Exceptional organizational skills and follow-through, with attention to detail and high standards for self.
Enthusiastic, self‑motivated, effective under pressure, and flexible.
Ability to connect with and build rapport with individuals from a variety of backgrounds.
Experience working with vendors and agencies.
Required Characteristics

Ownership mentality – initiative, accountability, and genuine interest in contributing to company success.
Excellent collaboration skills.
Passion for driving outcomes and belief that more is possible.
High curiosity – seeks new ways and challenges norms.
Ability to handle multiple projects and navigate ambiguity with confidence.
Willingness to work occasional evenings or weekends for events.
Willingness to travel locally within Georgia for events and activations.
Minimum Education and Experience

Bachelor’s degree in Marketing or related field. 7 years’ experience in marketing, events, customer engagement, or PR.
Work Authorization

Applicants must be authorized to work in the US on a full‑time basis. This position does not support sponsorship.
Salary Range

$87,630.00 – $140,210.00 (base pay only). The role is also eligible for an annual incentive plan based on company performance.
Benefits

Comprehensive healthcare coverage (medical, dental, vision, and employer health savings account contributions), mental wellbeing support through Headspace and free mental healthcare visits, family planning support, 401(k) plan with company match, paid time off, tuition reimbursement, and a range of additional perks.
Equal Opportunity Employment

SCANA Energy is committed to equal employment opportunity in accordance with all applicable federal and state regulations and guidelines. Discrimination on the basis of race, color, religion, sex (including sexual harassment), national origin, disability, age, sexual orientation, gender identity, military status, veteran status, or any other legally protected class is prohibited. If you require a reasonable accommodation to complete any part of the application or interview process, please contact HRLOA@igs.com.

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