Digital/Social Media Marketing Manager

Overview

Fall Creek is creating a world with better blueberries through its friendly, collaborative team spread across the globe. We are seeking a qualified

Digital/Social Media Marketing Manager

to join our global team. This position can be located in the United States OR Mexico OR Chile OR Peru OR Spain OR South Africa OR The Netherlands.
This is an exceptional opportunity to shape the global digital presence of Fall Creek® and its two distinct brand programs, Fall Creek® Collection and Sekoya®. You will have direct influence over how we engage growers, retail partners, and end consumers across our key global regions, leading integrated campaigns, paid media strategy, a major website refresh, and the ongoing evolution of our digital ecosystem.
ESSENTIAL DUTIES:
Responsibilities

Digital Strategy & Leadership:

Develop and execute digital marketing strategies across the B2B2C value chain
Lead all HubSpot marketing tasks and platform management
Spearhead 2026 website revamp and refresh projects
Manage direct report and collaborate with global marketing teams
Analyze performance metrics and provide data-driven recommendations

Social Media Management:

Create content for Fall Creek's® social platforms
Establish annual and monthly social media calendars in alignment with marketing managers
Maintain consistent brand messaging across all regions and cultural markets

Campaign Execution:

Plan and execute email campaigns for growers, retailers, and supply chain partners
Monitor campaign budgets and optimize performance
Support SEO/SEM initiatives and stay current with digital trends

Collaboration & Reporting:

Partner with design team, regional managers, and external agencies
Coordinate with product, customer service, and grower support teams
Scope includes additional strategic digital marketing initiatives as business priorities evolve.

Qualifications

What you bring to Fall Creek:
Required Education, Knowledge, Skills And Training

Bachelor's degree in Digital Marketing, Communications, Marketing, or related field
10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy
Proven success with digital/social media strategies that deliver measurable business results
Experience managing teams and external vendor relationships
Proficiency in English and Spainish (both Written and Verbal)
Deep understanding of social media platforms and analytics/reporting
Knowledge of SEO, SEM, and content optimization strategies
Proficiency in HubSpot, social media management tools, and Google Analytics
Basic photo/video editing skills preferred (e.g. Canva)
Strategic thinking with strong project management abilities
Excellent communication and cross-cultural collaboration skills
Data-driven decision making and analytical mindset
Comfortable presenting to senior leadership and managing multiple priorities
Strategic mindset with creative problem-solving abilities
Passion for digital innovation and staying current with industry trends
Global perspective and cultural intelligence for international markets
Results-oriented approach with strong attention to detail
Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously

About Fall Creek

We’re a US-based company with a keen focus on blueberry genetics, plants, and grower support delivered to the world’s premier blueberry growers. From our humble beginnings in Lowell, Oregon more than 40 years ago, we now also have wholly-owned nurseries in Mexico, Peru, Spain, South Africa, Netherlands, China, and Chile. Additionally, we have built a global team of the finest breeders, researchers, propagators and nursery professionals, grower support technicians, sales and customer service experts and more. We’re a deeply-planted link in a global chain, ready to serve our customers and our industry throughout North, Central, and South America, Greater Europe, Asia, and Africa. Our mission is to serve the growers and to support the blueberry industry, helping to ensure growers maximize success through our delivery of the best genetics and plants, technical know-how and global market intelligence. To fulfill our mission, we focus on cultivating exceptional plants, building strong relationships and providing responsive customer service. This is all part of how we’re helping to build A World with Better Blueberries™.

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