Marketing Manager (Retail Mall)

Retail Marketing Manager
Job Summary
The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Job Responsibilities

Marketing Strategy Development & Management

Development of the annual marketing plan for the property based upon the center's strategic goals

Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections

Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation

Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate

Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"

Work with Regional Marketing Manager to identify and implement all appropriate corporate programs

Effectively manage the center's digital media programs (social media, mobile, web), as applicable

Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts

Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials

Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media

Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property

Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends

Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL

Develop an ongoing public relations action plan as needed; send out press releases; track publicity

Follow corporate policies and procedures for all programs and events

Complete special assignments as directed by the General Manager and/or Regional Marketing Manager

Provide Superior Client Service

Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed

Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development

Serve on JLL marketing taskforce as assigned by Regional Marketing Manager

If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

Schedule and manage day-to-day operations of the Customer Service Center (where applicable)

Skills and Knowledge

Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint

Ability to learn employer specific web-based software systems

Knowledge of marketing fundamentals and market research

Excellent interpersonal communication skills (verbal and written)

Special event coordination and management experience

Ability to multi-task

Sales
egotiation skills a plus

Experience in managing budgets

Flexibility to work varied schedules including weekends and evenings

Strong team player

Education/training- bachelor's degree in marketing or related field

Years of relevant experience - 3-5 years in retail, marketing, advertising, or comparable business experience

Physical work requirements/conditions - Walking the property up to several times per day; event set-up/tear down; sign installation; light lifting

Estimated compensation for this position
105,000.00 - 117,000.00 USD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location
On-site - Manhattan Beach, CA

Benefits

401(k) plan with matching company contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary

Paid Time Off and Company Holidays

Early access to earned wages through Daily Pay

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Jones Lang LaSalle is an Equal Opportunity Employer and is committed to providing reasonable accommodations to individuals with disabilities.

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