Retention Marketing Coordinator

Overview
The CRM Editor, Weekend & Events Coordinator is responsible for executing Caesars Sportsbook marketing and communications strategy through owned channels during times of high customer engagement and key points of the sports calendar.

Responsibilities

Work with strategy and marketing to plan weekend and special event executional needs for email, in-app and push notifications based on sports schedule (Thursday through Monday)

Coordinate both pre-planned and live messages to meet customer needs and business objectives

Adapt in-the-moment messaging for owned channels as required based on game play and storylines

Troubleshoot communication and scheduling for any changes to planned emails, pushes or in-app messages

Manage execution of messaging material to maintain quality assurance

Validate all copy and graphic materials upon receipt

Ensure all marketing and promotional materials are deployed accurately and in a timely manner to meet deadlines and/or align with timing of event

Qualifications

Bachelor’s Degree in Marketing or related field

3-4 years of applicable marketing experience

Experience within the Sportsbook or Casino industry preferred but not required

Computer literate; experience working with Microsoft Suite, Adobe, Salesforce, Airship, Optimove, Wrike and other marketing products a plus

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Flexible schedule required to adhere to Sportsbook customer needs, weeknight and weekend (Thursday-Monday) shifts required

Experience working in a regulated industry a plus but not required

Minimum 21 years of age

Additional Requirements

Excellent interpersonal communication, team building, and problem-solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen to troubleshoot and solve problems with guidance from supervisor

Experience executing business plans with digital/marketing counterparts

Ability to uphold the highest level of integrity in all situations and recognize standards required by a regulated business

Track record of working against deadlines

Attention to detail and prioritization of accuracy

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