Social Media and Marketing Coordinator

Social Media and Marketing Coordinator
Position supports social media strategy, content execution, and marketing initiatives across leading national baby brands including Modern Moments by Gerber, Onesies Brand, and Just Born. Responsibilities include managing day‑to‑day social media activities, supporting content development, community engagement, and driving brand awareness and ecommerce growth across digital channels.

Responsibilities

Support and execute social media strategies across Modern Moments by Gerber, Onesies Brand, and Just Born social channels

Manage day‑to‑day social media publishing, scheduling, monitoring, and community engagement across platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging channels

Assist in planning, organizing, and maintaining social media and campaign content calendars

Support content development, including copywriting, photography, videography, and user‑generated content coordination

Collaborate with creative, photography, ecommerce, and marketing teams to support campaign execution and brand storytelling initiatives

Attend photoshoots and support first‑social content capture, behind‑the‑scenes content, and campaign support as needed

Monitor social trends, platform updates, competitor activity, and emerging content opportunities to inform recommendations and campaign ideas

Support community management efforts by responding to comments, direct messages, and customer engagement across social platforms

Coordinate influencer gifting initiatives including outreach, shipment preparation, tracking, creator communication, and follow‑up

Support affiliate marketing and creator partnership initiatives as needed

Assist with marketing campaign execution across digital channels including social media, email, and promotional content support

Support copywriting and messaging development for social media, email marketing, blogs, SMS, and other digital marketing materials

Analyze social media, influencer, and campaign performance metrics and assist with reporting and presentation materials

Support product launches, promotions, giveaways, and seasonal marketing initiatives

Maintain brand consistency and voice across all digital and social touchpoints

Provide support on additional content, marketing, and branding initiatives as assigned

Qualifications

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred

Minimum of 3 years of experience in social media, digital marketing, content marketing, influencer marketing, brand marketing, or a related field

Strong understanding of social media strategy, content creation, influencer and affiliate marketing, and digital marketing best practices for consumer brands

Technical Skills

Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)

Experience managing social media platforms and business tools across channels such as Instagram, TikTok, LinkedIn, Pinterest, and Facebook

Familiarity with content creation and editing platforms such as Canva, Adobe Creative Suite, or CapCut preferred

Understanding of social media analytics, engagement reporting, and brand performance tracking

Experience with influencer tracking, affiliate marketing, or community management tools is a plus

Skills & Abilities

Strong written and verbal communication skills with attention to detail

Highly organized with excellent time management and project coordination abilities

Ability to manage multiple priorities and adapt quickly in a fast‑paced environment

Self‑motivated, proactive, and able to work independently with limited supervision

Collaborative team player with the ability to communicate effectively across cross‑functional teams and external partners

Creative thinker with strong initiative and an eye for brand storytelling and content development

Physical Requirements

Prolonged periods of sitting and working on a computer

Ability to lift and move packages and marketing materials up to 50 pounds

Ability to attend onsite photoshoots and marketing events as needed

Ability to prepare and package influencer gifting shipments on a recurring basis

Benefits

Competitive Pay – We believe in rewarding success and showing employees how much they’re valued, including compensation.

Health and Wellness – Comprehensive health and wellness programs and offerings.

Time away from work – Opportunities for time off to spend with family, pursue hobbies, focus on health, or recharge. Commitment to work‑life harmony.

Growth and Development – Continuous opportunities for personal and professional development.

Financial Planning and wellbeing – Access to benefits, programs, and education to help employees achieve financial goals, including a generous 401K match.

Extras, discounts and perks – Generous discounts to company and related companies.

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