Social Media and Marketing Coordinator

Gerber Childrenswear seeks a Social Media and Marketing Coordinator to support social media strategy and marketing across its modern baby‑brand portfolio.

What You’ll Do

Support and execute social media strategies across Gerber, Onesies Brand, and Just Born social channels.

Manage day‑to‑day social media publishing, scheduling, monitoring, and community engagement across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging channels.

Assist in planning, organizing, and maintaining social media and campaign content calendars.

Support content development, including copywriting, photography, videography, and user‑generated content coordination.

Collaborate with creative, photography, e‑commerce, and marketing teams to support campaign execution and brand storytelling initiatives.

Attend photoshoots and support social‑first content capture, behind‑the‑scenes content, and campaign support as needed.

Monitor social trends, platform updates, competitor activity, and emerging content opportunities to inform recommendations and campaign ideas.

Support community management efforts by responding to comments, direct messages, and customer engagement across social platforms.

Coordinate influencer gifting initiatives, including outreach, shipment preparation, tracking, creator communication, and follow‑up.

Support affiliate marketing and creator partnership initiatives as needed.

Assist with marketing campaign execution across digital channels including social media, email, and promotional content support.

Support copywriting and messaging development for social media, email marketing, blogs, SMS, and other digital marketing materials.

Analyze social media, influencer, and campaign performance metrics and assist with reporting and presentation materials.

Support product launches, promotions, giveaways, and seasonal marketing initiatives.

Maintain brand consistency and voice across all digital and social touchpoints.

Provide support on additional content, marketing, and branding initiatives as assigned.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred.

Minimum of 3 years of experience in social media, digital marketing, content marketing, influencer marketing, brand marketing, or a related field.

Strong understanding of social media strategy, content creation, influencer and affiliate marketing, and digital marketing best practices for consumer brands.

Technical Skills

Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word).

Experience managing social media platforms and business tools across channels such as Instagram, TikTok, LinkedIn, Pinterest, and Facebook.

Familiarity with content creation and editing platforms such as Canva, Adobe Creative Suite, or CapCut preferred.

Understanding of social media analytics, engagement reporting, and brand performance tracking.

Experience with influencer tracking, affiliate marketing, or community management tools is a plus.

Skills & Abilities

Strong written and verbal communication skills with attention to detail.

Highly organized with excellent time management and project coordination abilities.

Ability to manage multiple priorities and adapt quickly in a fast‑paced environment.

Self‑motivated, proactive, and able to work independently with limited supervision.

Collaborative team player who communicates effectively across cross‐functional teams and external partners.

Creative thinker with strong initiative and an eye for brand storytelling and content development.

Physical Requirements

Prolonged periods of sitting and working on a computer.

Ability to lift and move packages and marketing materials up to 50 pounds.

Ability to attend on‑site photoshoots and marketing events as needed.

Ability to prepare and package influencer gifting shipments on a recurring basis.

What We Offer

Competitive pay and a comprehensive benefits package.

Health and wellness programs designed to support a healthy lifestyle.

Paid time off to maintain work‑life harmony.

Opportunities for growth and development with continuous learning support.

Financial planning resources, including a generous 401(k) match.

Additional perks and discounts across company products and partners.

#J-18808-Ljbffr