Marketing and Branding Coordinator

Marketing and Branding Coordinator
About Nassau Candy: Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products. With a long-standing reputation for innovation and quality, we bring trend-forward products to market across retail, seasonal, and specialty channels.

Location
Hicksville, NY

Position Overview
The Marketing and Branding Coordinator plays a key role in supporting Nassau Candy’s brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross‑functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go‑to‑market execution across in‑house brands, seasonal programs, and distributed products.

This is a highly collaborative, deadline‑driven role ideal for a detail‑oriented, organized professional who thrives in fast‑paced environments and enjoys managing multiple projects simultaneously.

Key Responsibilities

Brand, Marketing & Product Development

Observe, analyze, and report on market, consumer, and competitor trends

Research trends and competitors for innovation concepts and flavor profile introductions

Support creative ideation, product naming, and product copy development

Assist in managing product development from initial concept through final production while adhering to launch calendars

Partner with leadership to help establish and maintain brand guidelines, metrics, and standards

Marketing Calendar & Launch Management

Maintain full ownership of the marketing calendar, including timelines, milestones, and deadline management

Provide go‑to‑market launch support for in‑house branded products, seasonal assortments, and distributed items

Support digital launches and development of sell sheets and launch materials for the sales team

Cross‑Functional & Merchant Collaboration

Serve as a primary point of contact with the merchant team for sample requests and in‑stock availability for email and promotional announcements

Own Jotform processes related to marketing, sampling, and internal requests

Act as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortments

Item & Catalog Management

Oversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributes

Ensure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing team

Manage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programs

Tradeshow, Presentation & Media Support

Assist in planning and execution of the tradeshow program, including Gourmet Food and Sweets & Snacks trade shows

Support creation of new business presentations and coordinate samples as needed

Assist in writing and coordinating press releases for company news and product launches, including sampling when required

Creative & Production Coordination

Serve as a liaison with the creative team to execute brand vision across packaging and marketing materials

Coordinate artwork execution with proper die lines, fills, and production requirements

Project & Account Support

Maintain organization of development timelines, documentation, and approvals

Support reporting and tracking related to product launches and brand initiatives

Assist on select key accounts as needed

Ensure accuracy, follow‑through, and brand alignment across all assigned projects

Qualifications
Minimum of 3 years of product development, process development, or related experience in CPG or a similar field.

Experience with retail merchandising, marketing, and/or social media.

Strong interest in trend research and competitive analysis.

Excellent organizational skills with the ability to manage multiple projects simultaneously.

Strong analytical, research, and computer skills.

Effective communication skills (written, verbal, interpersonal, and presentation).

Ability to work autonomously in a fast‑paced, high‑performing environment.

Food & Beverage industry experience strongly preferred.

Soft Skills

Highly organized and detail‑oriented

Proactive, adaptable, and solutions‑focused

Strong collaborator with cross‑functional teams

Curious, creative, and trend‑driven mindset

What We Offer

Competitive compensation

Paid holidays and vacation

Medical, dental, vision, AFLAC, and pet insurance

401(k) plan

Entrepreneurial, collaborative work environment

Employee discounts and more

Equal Opportunity Statement
Nassau Candy is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace.

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