Marketing and Branding Coordinator

Marketing and Branding CoordinatorAbout Nassau Candy: Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products. With a long-standing reputation for innovation and quality, we bring trend-forward products to market across retail, seasonal, and specialty channels.LocationHicksville, NYPosition OverviewThe Marketing and Branding Coordinator plays a key role in supporting Nassau Candy's brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross‑functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go‑to‑market execution across in‑house brands, seasonal programs, and distributed products.This is a highly collaborative, deadline‑driven role ideal for a detail‑oriented, organized professional who thrives in fast‑paced environments and enjoys managing multiple projects simultaneously.Key ResponsibilitiesBrand, Marketing & Product DevelopmentObserve, analyze, and report on market, consumer, and competitor trendsResearch trends and competitors for innovation concepts and flavor profile introductionsSupport creative ideation, product naming, and product copy developmentAssist in managing product development from initial concept through final production while adhering to launch calendarsPartner with leadership to help establish and maintain brand guidelines, metrics, and standardsMarketing Calendar & Launch ManagementMaintain full ownership of the marketing calendar, including timelines, milestones, and deadline managementProvide go‑to‑market launch support for in‑house branded products, seasonal assortments, and distributed itemsSupport digital launches and development of sell sheets and launch materials for the sales teamCross‑Functional & Merchant CollaborationServe as a primary point of contact with the merchant team for sample requests and in‑stock availability for email and promotional announcementsOwn Jotform processes related to marketing, sampling, and internal requestsAct as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortmentsItem & Catalog ManagementOversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributesEnsure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing teamManage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programsTradeshow, Presentation & Media SupportAssist in planning and execution of the tradeshow program, including Gourmet Food and Sweets & Snacks trade showsSupport creation of new business presentations and coordinate samples as neededAssist in writing and coordinating press releases for company news and product launches, including sampling when requiredCreative & Production CoordinationServe as a liaison with the creative team to execute brand vision across packaging and marketing materialsCoordinate artwork execution with proper die lines, fills, and production requirementsProject & Account SupportMaintain organization of development timelines, documentation, and approvalsSupport reporting and tracking related to product launches and brand initiativesAssist on select key accounts as neededEnsure accuracy, follow‑through, and brand alignment across all assigned projectsQualificationsMinimum of 3 years of product development, process development, or related experience in CPG or a similar field.Experience with retail merchandising, marketing, and/or social media.Strong interest in trend research and competitive analysis.Excellent organizational skills with the ability to manage multiple projects simultaneously.Strong analytical, research, and computer skills.Effective communication skills (written, verbal, interpersonal, and presentation).Ability to work autonomously in a fast‑paced, high‑performing environment.Food & Beverage industry experience strongly preferred.Soft SkillsHighly organized and detail‑orientedProactive, adaptable, and solutions‑focusedStrong collaborator with cross‑functional teamsCurious, creative, and trend‑driven mindsetWhat We OfferCompetitive compensationPaid holidays and vacationMedical, dental, vision, AFLAC, and pet insurance401(k) planEntrepreneurial, collaborative work environmentEmployee discounts and moreEqual Opportunity StatementNassau Candy is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace.#J-18808-Ljbffr