Director, Global Product Management (Digital Advertising)
The Services team delivers cutting‑edge solutions that help customers grow in an increasingly digital and data‑driven world. With a focus on scaling globally and innovating rapidly, this agile organization provides end‑to‑end services for issuers, acquirers, merchants, and digital advertisers. As part of the Test & Learn product management team, you will shape industry‑leading experimentation and measurement software used by global brands to optimize digital advertising performance.
Responsibilities
- Build next‑generation measurement products used by major advertisers and platforms to optimize multi‑million‑dollar digital media investments.
- Define a compelling product vision rooted in advertiser needs, digital ecosystem trends, and emerging ad‑tech capabilities.
- Translate strategy into actionable roadmaps that accelerate innovation in digital measurement, attribution, and experimentation.
- Partner with Engineering, UX, and Program Management to define requirements for media‑focused analytics and experimentation workflows.
- Use customer insights and platform usage data to prioritize features that improve campaign measurement, incrementality testing, and optimization.
- Understand financial performance deeply, connecting product strategy to revenue models, forecasting, and P&L outcomes.
Qualifications
- Experience in digital advertising, ad‑tech, or measurement, including campaign analytics, attribution, incrementality, or media optimization.
- Background in commercial product development, ideally with exposure to ad platforms, DSPs, MMPs, or third‑party measurement vendors.
- Entrepreneurial mindset with the ability to challenge assumptions and drive innovation in a fast‑moving digital ecosystem.
- Expertise in agile product development, especially for data‑heavy or analytics‑driven products.
- Ability to collaborate closely with engineers, designers, and PM peers to deliver high‑impact features for advertisers and marketers.
- Strategic thinker who can assess market needs across the digital advertising landscape and prioritize effectively.
- Creative problem solver who thrives in ambiguity and can translate complex measurement concepts into intuitive product experiences.
- Strong analytical and financial acumen, with the ability to interpret data, model outcomes, and forecast product performance.
- Skilled at navigating cross‑functional stakeholders, including commercial teams, data science, engineering, and external partners.
Pay Range
Arlington, Virginia or Purchase, New York: $179,000 – $305,000 USD.
Benefits
- Medical, prescription drug, dental, vision, disability, life insurance.
- Flexible spending account and health savings account.
- Paid leaves (including 16 weeks new parent leave and up to 20 days bereavement leave). 80 hours of Paid Sick and Safe Time, 25 days vacation, 5 personal days.
- 10 annual paid U.S. observed holidays.
- 401(k) with best‑in‑class company match.
- Deferred compensation for eligible roles.
- Fitness reimbursement or on‑site fitness facilities.
- Eligibility for tuition reimbursement.
- Other benefits as per company policy.
Equal Employment Opportunity
Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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