PR Manager - Fashion Job at SBH Fashion in New York

Overview
The PR Manager plays a central role in shaping, executing, and elevating integrated communications strategies across a dynamic portfolio of client accounts. This individual leads both the creative and logistical aspects of public relations campaigns—driving media coverage, managing influencer partnerships, executing editorial plans, and delivering impactful events that amplify brand narratives on behalf of the brands clients.

Responsibilities

Strategic Leadership & Internal Communication

– Lead and support day-to-day operations across 5–6 key fashion, beauty-adjacent, and consumer accounts, ensuring quality delivery, consistent communication, and alignment with client goals. Line-manage a PR Coordinator and assistant, providing professional development, real-time coaching, and mentorship to drive quality execution and internal team performance.

Client Strategy & Planning

– Develop and execute a 360 annual communications and brand-building strategy for clients. Contribute to shared planning initiatives and communication roadmaps, developing comprehensive annual PR plans reviewed monthly and adjusted as needed. Serve as a strategic partner to clients by aligning initiatives with brand objectives and acting as a proactive point of contact.

Editorial & Media Relations

– Develop and execute multi-channel editorial strategies, securing strong, on-brand coverage across print, digital, and social platforms. Cultivate relationships with top-tier editors, writers, and journalists; pitch newsworthy content that reinforces leadership in sustainability, innovation, and design. Lead agency communications and ensure the media database is up to date, supporting account teams in meeting editors and industry insiders to best support client needs.

Pitching & Media Outreach

– Craft and deploy compelling pitches for product launches, trend stories, and cultural moments, targeting traditional and non-traditional media outlets (e.g., podcasts, substacks, emerging digital media). Pitch via phone and email, and coordinate media interviews and photography logistics.

Influencer Partnerships & Integration

– Build and lead integrated influencer campaigns across macro, micro, and celebrity tiers, overseeing paid and organic partnerships from sourcing to execution and wrap reporting. Align influencer activations with major brand moments and sales priorities, coordinating efforts with in-house client eComm, retail, and CRM teams to track and optimize impact. Organize and run monthly cross-functional meetings with digital marketing and wholesale teams.

Gifting & Seeding Programs

– Strategically manage influencer seeding and gifting to generate high-impact organic content. Ensure gifting programs reflect brand priorities, are executed with precision, and tracked for ROI and resonance.

Event Planning & Activation

– Oversee concept development, production, and post-event follow-up for brand-building events across key U.S. markets. Manage budgets, timelines, run-of-show, and vendor relations, ensuring activations drive social, earned, and press value. Build relationships with hospitality PRs and related brands to enhance ideas and execution.

Content Development

– Draft and edit a wide variety of PR materials—including press releases, media directives, pitch notes, internal reports, and client recaps—at a high standard requiring minimal revisions. Ensure materials align with client voice and are regularly tailored for placement.

Market & Cultural Insight

– Monitor media and cultural trends, competitor activity, and market opportunities to inform strategy and keep clients culturally relevant. Build relationships with tastemakers, editors, influencers, and key opinion leaders to secure story placements and brand visibility.

Cross-Functional Client Collaboration

– Act as an embedded extension of each client’s team, collaborating with marketing, merchandising, digital, and executive leads. Represent the agency’s POV while integrating across client-led cross-functional initiatives and ensuring efficient execution. Maintain regular, high-quality communication with client teams and nurture your professional network.

Reporting & Analytics

– Track monthly press results, media coverage, and influencer metrics using client KPIs; draw insights to improve strategies and guide decision-making. Partner with internal and client-side analytics teams to ensure reporting demonstrates ROI and aligns with broader business goals.

Budget & Project Management

– Manage budget allocation for assigned projects, balancing creative needs with logistical and financial constraints. Lead project planning and execution in collaboration with multifunctional teams, ensuring consistent alignment and optimization.

Requirements

Experience leading PR campaigns across fashion, beauty, wellness, and consumer categories.

Strong command of media relations, influencer strategy, press content development, and client communication.

Ability to manage multiple client accounts (as described, 5–6) and mentor junior staff; experience with cross-functional collaboration.

Creative, detail-oriented, and capable of executing in a fast-paced environment; demonstrated strategic thinking and relationship-building with media and talent.

Salary $80,000-$90,000

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