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Director of Marketing Analytics

Virtual Vocations Inc, New York, NY, USA

Job type: Full Time


Experienced leaders will find a full-time remote opportunity as the Director of Marketing Analytics, responsible for developing and implementing the enterprise marketing analytics vision, enhancing marketing technology infrastructure, and driving scalable operations across the organization.
Key responsibilities

Develop and implement the marketing analytics vision and performance measurement frameworks to optimize investment across various media
Enhance digital infrastructure to unify data across the Martech stack and ensure data governance and integrity
Champion an AI-native culture, promoting innovation and agility within the marketing organization

Required qualifications

10+ years of experience in marketing analytics, marketing operations, or revenue operations, preferably in a B2B SaaS environment
Demonstrated success in building and scaling analytics and operations functions
Experience working with C-suite stakeholders and translating data into executive-level narratives
Strong command of marketing attribution, multi-touch modeling, and campaign performance measurement
Familiarity with AI tools and marketing automation, with a focus on leading AI adoption initiatives