Senior Growth Marketing Specialist

# Senior Growth Marketing SpecialistVirtualVocationsTo support user acquisition and growth initiatives, the full-time remote Senior Growth Marketing Specialist will execute and analyze paid advertising campaigns across various digital platforms, identify channel optimizations, and collaborate with cross-functional teams to drive retention and engagement. Key responsibilities Execute and manage paid advertising campaigns on platforms such as Meta, TikTok, and Google Analyze campaign performance metrics to identify opportunities for acquisition improvements and optimizations Collaborate with product and analytics teams to design growth experiments and improve user acquisition strategies Required qualifications 4-6 years of experience in growth, paid acquisition, or performance marketing Hands-on experience with profitable paid advertising campaigns for consumer mobile or subscription apps Working knowledge of Apple Search Ads, Meta, and TikTok; familiarity with Snapchat or Google is a plus Strong understanding of key metrics such as CAC, LTV, and ROAS Experience with mobile attribution platforms like AppsFlyer or Adjust
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