Vice President of Sales Operations

Vice President of Sales Operations at Allegro Living, LLC
The Vice President of Sales Operations plays a critical role in driving consistency, efficiency, and execution across all sales-related operations. This position serves as the bridge between sales strategy and operational delivery, ensuring that systems, processes, compensation, and training are aligned to support performance at the community level.

This leader partners closely with Sales, Operations, Marketing, HR, Payroll, and IT to create scalable solutions that enhance the sales experience for both team members and prospective residents. The role is highly focused on execution, accountability, and continuous improvement across all aspects of the sales function.

Key Responsibilities
Move-In Process Oversight

Ensure a seamless and consistent move-in experience for both residents and internal teams

Oversee processes related to paperwork, required applications, and the physical move-in experience

Partner with Operations and community teams to identify gaps and improve execution

Drive accountability for a high‑quality, customer‑focused move‑in process

Sales Onboarding and Training Execution

Develop and oversee a standardized onboarding program for all new Sales Directors and sales team members

Ensure onboarding is consistent, thorough, and aligned with company expectations and sales process

Partner with Sales leadership to continuously refine training content and delivery

Concierge/Reception and First Impression Standards

Develop and maintain training and ongoing support for receptionists as it relates to sales

Ensure front desk teams are equipped to deliver a strong first impression and properly handle inquiries

Partner with community leadership to reinforce expectations and consistency

Marketing Partnership and Sales Collateral

Partner closely with Marketing to ensure all sales collateral is current, relevant, and aligned with company strategy and brand standards

Ensure community teams have the tools and resources they need to effectively convert leads, including brochures, digital assets, and sales materials

Provide ongoing feedback to Marketing based on field insights to continuously improve collateral effectiveness

Support the rollout and adoption of new campaigns, materials, and messaging across communities

CRM and Sales Systems Management

Oversee relationships with CRM providers and ensure systems are optimized for sales performance

Lead CRM training efforts and ensure consistent adoption across all communities

Maintain and support additional sales‑related applications, including billing systems and other operational tools

Partner with IT and vendors to troubleshoot issues, implement enhancements, and drive efficiencies

Manage relationships with all corporate vendors supporting the sales function

Ensure vendors are delivering value, meeting expectations, and aligned with company goals

Identify opportunities to enhance performance through vendor partnerships

Competitive Market Analysis (CMA) Management

Oversee and standardize the Competitive Market Analysis (CMA) process across all communities

Ensure data is accurate, current, and reflective of market conditions, including rates, concessions, and competitive positioning

Partner with Sales and Operations leadership to translate insights into actionable strategies that support occupancy and pricing decisions

Manage vendor relationships and tools associated with CMA execution

Ensure consistent utilization of CMA insights at the community and regional level

Investor Reporting and Asset Support

Partner with Sales and Operations leadership to support reporting to ownership groups and investors, ensuring information is accurate, timely, and aligned with company messaging

Assist in preparing and delivering sales‑related insights, performance updates, and operational context for investor communications

Provide targeted support for new, transitioning, or priority assets, including onboarding and off‑boarding communities as needed

Serve as a temporary operational sales partner for focused assets, ensuring continuity in processes, training, systems, and execution during key periods

Sales Compensation and Commission Management

Collaborate with the SVP to design, implement, and oversee sales commission plans for community team members

Partner with Operations, HR, and Payroll to ensure compensation plans are competitive, accurate, and aligned with company goals

Maintain clear processes for commission tracking, approvals, and payouts

Evaluate effectiveness of compensation structures and recommend adjustments as needed

Onboarding New Assets

Lead onboarding of new communities, ensuring immediate alignment with sales strategy, processes, performance expectations, and a strong welcome into the company with adoption of our culture

Quickly assess occupancy, lead flow, conversion, and market position to identify risks and set clear priorities

Establish and execute a focused 30 to 60 day action plan to stabilize and grow occupancy

Align Executive Directors and Sales Leaders, while ensuring the right team structure and onboarding support is in place

Drive disciplined execution, CRM adoption, business development activation, and clear reporting to leadership and ownership

Additional Responsibilities / Business Support

While this role is primarily focused on corporate sales operations and infrastructure, this position may be called upon to support community‑level initiatives that drive occupancy and revenue as needed

Provide temporary support to sales teams or communities during periods of transition, vacancy, or performance opportunity

Partner with Sales and Operations leadership to assist in executing targeted strategies that support move‑in growth

Support reporting needs tied to these initiatives, including summaries and updates for internal leadership and ownership groups as appropriate

Equal Employment Opportunity & Non-Discrimination
Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

#J-18808-Ljbffr