Alaska Sales Manager - JL Hospitality Management

JL Hospitality Management is seeking an experienced and driven Sales Manager to support and grow revenue across our Alaska hotel portfolio. This role is ideal for someone who understands hospitality sales in seasonal or destination-driven markets and thrives on relationship building, community involvement, and uncovering new business opportunities.

The ideal candidate understands Alaska’s unique tourism and lodging landscape, including cruise travel, government business, workforce lodging, corporate transient demand, group travel, and seasonal market fluctuations. This person will build strategic partnerships, develop local and national accounts, and drive revenue through proactive sales efforts.

We are seeking a sales professional invested in Alaska markets and committed to developing long-term relationships within the communities we serve.

What You’ll Do
Business Development & Account Management

Identify, solicit, and grow new accounts throughout Alaska and feeder markets

Build strong relationships with corporate, government, tourism, healthcare, construction, airline, marine, and workforce lodging clients

Prospect through cold calls, networking, community involvement, trade shows, and brand-generated leads

Develop customized lodging solutions based on client needs, seasonality, and budget

Maintain and grow existing accounts through strategic account management

Conduct outside sales calls, presentations, tours, and client meetings

Generate quarterly SMART action plans and execute measurable sales strategies

Group & SMERF Sales (Primary Focus)

Drive group revenue across SMERF, association, sports, tour, government, and corporate segments

Identify seasonal need periods and create plans to increase occupancy and revenueCoordinate site visits and property tours

Build relationships with event planners, local venues, tourism organizations, and community partners

Develop group opportunities that support hotel pacing and profitability

Market Strategy & Community Presence

Understand Alaska market trends and proactively respond to changes in tourism, labor, and travel patterns

Maintain strong relationships with CVBs, Chambers of Commerce, tourism groups, and hospitality organizations

Monitor competitor activity, pricing, market changes, and new developments

Represent hotels at industry events, networking functions, and community meetings

Internal Collaboration

Partner closely with Operations teams to understand business mix impacts and hotel profitability

Collaborate with National Sales and Marketing leadership to maximize revenue opportunities

Maintain accurate account information and pipeline activity in sales systems

Provide weekly and monthly reporting on production, forecasting, and opportunities

Ideal Candidate Qualifications
We’d love to meet someone who has:

3+ years of hotel sales experience preferred, with group sales or business transient focus

Knowledge of Alaska hospitality, tourism, or destination markets strongly preferred

Experience selling to government, corporate, construction, workforce lodging, or tourism-related segments preferred

Proven success building relationships and driving revenue growth

Strong negotiation and presentation skills

Ability to travel throughout Alaska as needed

Experience with Marriott, Hilton, IHG, Choice, Wyndham, or independent hotel systems is a plus

CRM and hotel sales platform experience preferred

Self-motivated, entrepreneurial mindset with ability to work independently

Why Join JL Hospitality Management?
As our Alaska portfolio continues to grow, this role offers the opportunity to make a direct impact across multiple properties and markets. You’ll join a collaborative team focused on growth, community partnerships, and elevating hospitality experiences throughout Alaska.

Benefits Include:

401(k) Retirement Plan

Paid Time Off

Career Growth Across a Growing Hospitality Portfolio

Physical Requirements & Additional Information
This position requires travel, prolonged sitting, standing, driving, presenting, and occasional lifting of sales materials or event equipment. Reasonable accommodations may be made.

Hospitality operates seven days a week, twenty-four hours a day. Flexibility for evenings, networking events, and occasional weekends may be required.

JL Hospitality Management is an Equal Opportunity Employer.

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