Marketing and Corporate Sales Manager

Grow revenue, strengthen brand awareness, and lead marketing initiatives across three established tourism businesses in downtown Anchorage.
This position offers a unique opportunity to oversee marketing and serve as a brand representative for three distinct areas of Alaska’s tourism industry: boutique hospitality with The Historic Anchorage Hotel, retail with Grizzly’s Gifts & Curiosities, and glacier and wildlife sightseeing experiences with Phillips Cruises & Tours, one of Alaska’s premier day-cruise operators.
Key Responsibilities: Develop and implement strategies to increase sales among independent travelers, travel agencies, tour operators, groups, and private-charter clients.
Create and manage annual and seasonal marketing plans and budgets for all three companies.
Maintain consistent and compelling brand messaging across Phillips Cruises & Tours, The Historic Anchorage Hotel, and Grizzly’s Gifts & Curiosities.
Oversee and collaborate with our digital marketing agency on SEO, SEM, digital advertising, content creation, analytics, and Google Business Profiles.
Manage and maintain the companies’ websites, ensuring content, imagery, pricing, promotions, and business information remain accurate, current, and aligned with each brand.
Oversee the Instagram and Facebook accounts for all three companies, including content planning, scheduling, community engagement, campaign coordination, and performance monitoring.
Coordinate and communicate marketing plans, promotions, campaigns, and strategies with company leadership, managers, and staff.
Increase affiliate bookings by developing relationships with new travel advisors, educating them about our products and experiences, and registering them on our booking platform.
Represent the companies at trade shows, conventions, familiarization tours, community events, and industry networking opportunities.
Collaborate with state and local destination marketing organizations to promote the companies and attract new business to Anchorage and Southcentral Alaska.
Identify corporate sales, group travel, partnership, cross-promotional, and private-charter opportunities across all three businesses.
Serve as a company media spokesperson and assist leadership with public relations and crisis communications.
Monitor marketing performance, website traffic, social media engagement, campaign results, and sales trends, providing regular reporting and recommendations to leadership.

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