Sales and Marketing - Corporate

Sales And Marketing - Corporate

Bell Nursery is seeking an experienced Marketing & Sales Generation Professional responsible for driving revenue growth by developing and executing integrated marketing strategies and sales initiatives tailored to live goods (plants, flowers, nursery products). This role bridges marketing and sales functions, focusing on demand generation, customer acquisition, and brand positioning across retail, wholesale, and e-commerce channels.
Marketing Strategy & Execution

Develop and implement marketing plans to promote live goods products across seasonal cycles.
Manage campaigns across digital platforms, in-store promotions, and trade marketing.
Align product launches with growing seasons, holidays, and regional demand trends.
Oversee branding, messaging, and content specific to plant care, sustainability, and lifestyle benefits.
Sales Generation & Revenue Growth

Partner with sales teams to create lead generation programs and promotional strategies.
Identify new market opportunities (garden centers, big-box retailers, landscapers, online platforms).
Drive sell-through strategies for perishable/live inventory.
Track and optimize conversion rates, sell-in/sell-out performance, and customer acquisition cost.
Channel Management

Support retail and wholesale accounts with marketing materials, merchandising strategies, and promotions.
Collaborate with e-commerce teams to optimize product listings, seasonal promotions, and customer journeys.
Customer Insights & Analytics

Analyze market trends, consumer behavior, and competitor activity in the horticulture industry.
Use data to refine campaigns, forecast demand, and reduce shrink/waste.
Monitor KPIs such as sales growth, ROI, traffic, and engagement.
Product & Seasonal Planning

Work closely with growers, supply chain, and merchandising teams to align supply with demand.
Plan marketing calendars around planting seasons, weather patterns, and regional differences.
Support pricing and promotional strategies for perishable goods.
Team & Cross-Functional Leadership

Lead and collaborate with marketing, sales, merchandising, and operations teams.
Manage external agencies, vendors, and creative partners.
Train sales teams on product positioning and marketing initiatives.
Qualifications

5-8+ years of experience in Marketing and Sales Generation and Channel ExpertiseBachelor's degree in business marketing, Sales, Horticulture or related fieldIntegrated campaign development (digital, retail, trade marketing)Lead generation and funnel managementContent strategy (especially educational/lifestyle content for plant care)Brand positioning and storytellingUnderstanding of retail and wholesale sales cyclesExperience with sell-in vs. sell-through strategiesPricing, promotion, and margin optimizationAccount-based marketing support for key customersProficiency in marketing analytics (Google Analytics, CRM platforms, etc.)Ability to track KPIs such as conversion rates, ROI, and customer acquisition costForecasting demand and aligning with supply constraintsRetail (big-box, garden centers) and/or e-commerce experienceMerchandising and point-of-sale marketingOmnichannel campaign executionAbility to manage multiple campaigns across overlapping seasonal timelinesExperience working with cross-functional teams and external vendors/agenciesKnowledge of plant categories, growing cycles, and regional demand differencesFamiliarity with perishability challenges (shrink, spoilage, logistics timing)Understanding of sustainability trends and consumer preferences in live goodsKPIs / Success MetricsRevenue growth and margin improvementLead generation and conversion ratesSell-through rates and inventory shrink reductionCampaign ROI and customer acquisition costMarket share growth