Field Marketing Representative

Location: Bay Area (Field-based)

Industry: Non-Medical Home Care

Type: Contract or Part-Time (with path to expansion)

Role Overview
We are looking for a seasoned Field Marketer with an existing book of business in the Bay Area who can immediately generate qualified referrals for private-pay home care services. This role is ideal for someone who already has strong relationships with discharge planners, case managers, social workers, senior living communities, fiduciaries, and related healthcare professionals and knows how to convert trust into action.

This is a relationship-first, results-driven role , not door knocking, not brand awareness only.

Key Responsibilities

Leverage your existing referral network to generate qualified private-pay home care leads

Maintain and grow relationships with:

Hospitals & discharge planners

Skilled nursing & rehab facilities

Assisted living & memory care communities

Geriatric care managers, fiduciaries, elder law contacts

Set up and support:

Warm introductions

In-person meetings and facility relationships

Community and professional touchpoints

Collaborate closely with the owner on:

Intake feedback

Conversion quality

Client fit and retention

Represent the agency professionally and ethically in the field

Qualifications (Non-Negotiable)

Proven book of business in the Bay Area related to senior care or healthcare referrals

Prior experience marketing home care, hospice, home health, or senior services

Deep understanding of:

Private-pay home care decision-making

Family dynamics during care transitions

Strong credibility and trust within the local referral community

Self-directed, accountable, and comfortable working on performance-based terms

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