Brand Manager – Consumer Health & Lifestyle Products
Hybrid 3 days in office in Northern NJ
About the Opportunity
Our client is seeking a strategic and execution-oriented Brand Manager to help drive growth across a portfolio of consumer-focused health and wellness products. This individual will play a key role in shaping brand strategy, leading cross-functional initiatives, and ensuring successful execution across marketing, innovation, and commercial channels.
The ideal candidate combines strong business acumen with creative thinking and thrives in a collaborative environment where ownership, initiative, and data-driven decision making are highly valued. This position offers the opportunity to influence both long-term brand direction and day-to-day business performance
Key Responsibilities
Brand Strategy & Business Management
- Lead the strategic direction and business performance of assigned product categories and brands
- Develop annual business plans informed by consumer insights, market trends, competitive intelligence, and category dynamics
- Partner with senior leadership to establish growth objectives, performance metrics, and investment priorities
- Support brand-building initiatives across multiple consumer touchpoints, including paid media, public relations, retail marketing, partnerships, and digital channels
Product Innovation & Portfolio Development
- Identify opportunities for product enhancements, line extensions, packaging updates, and new product introductions
- Partner closely with Innovation, Research & Development, Regulatory, Operations, and Creative teams throughout the product development lifecycle
- Evaluate market opportunities using consumer feedback, business data, and category insights to strengthen product positioning and claims
- Support commercialization efforts and integrated go-to-market planning for new product launches
Integrated Marketing & Go-to-Market Execution
- Develop and execute comprehensive marketing plans across retail, eCommerce, and other distribution channels
- Collaborate with Commercial and Sales teams to align brand strategy with promotional planning, pricing strategy, merchandising, and retail activation
- Create clear creative briefs and manage external agency partners to ensure high-quality execution
- Maintain consistency in brand messaging, visual identity, and consumer experience across all channels
Performance Analysis & Business Insights
- Monitor key business indicators, including sales performance, competitive activity, marketing effectiveness, and consumer trends
- Translate data into actionable recommendations that support business growth and informed decision-making
- Develop presentations and business reviews for leadership and cross-functional stakeholders
- Assist in budget management, forecasting, and financial analysis related to brand investments
Cross-Functional Leadership
- Coordinate efforts across Marketing, Sales, eCommerce, Operations, Finance, Consumer Insights, and Creative teams
- Drive alignment among stakeholders while ensuring projects remain on schedule and objectives are met
- Demonstrate strong organizational skills and sound judgment in a fast-moving business environment
Qualifications
- 5–7 years of experience in brand management ideally in CPG, health and wellness, beauty, personal care, nutrition, or adjacent consumer industries
- Proven success leading product launches, integrated marketing programs, and cross-functional initiatives
- Strong analytical capabilities with the ability to interpret data and develop strategic recommendations
- Excellent communication and presentation skills, including experience developing briefs, business cases, and executive-level materials
- Ability to work independently while effectively influencing stakeholders across multiple functions
- Experience leveraging syndicated data and consumer research platforms such as Circana, Nielsen, Numerator, Ipsos, Zappi, or similar tools is preferred
- Comfortable operating in a dynamic, growth-oriented environment with evolving priorities
Target Compensation: $105 - 150k base + bonus