Director, Product Marketing

Director, Product Marketing
Director of Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across the Coates solution portfolio. The role collaborates closely with senior leaders across product, tech, brand marketing, sales, finance, supply chain, deployment and support to launch innovative new solutions worldwide and strengthen Coates’ position in the restaurant technology industry.

Responsibilities

Go-To-Market Execution

Lead and develop the Global Product Marketing Function

Build and lead the process for bringing hardware, software and holistic solution-based products & services to market

Create and drive adoption of enablement and GTM tools

Lead a cross‑functional group to define and execute go‑to‑market plans across the company portfolio

Lead go‑to‑market strategies for new features and releases in collaboration with Product and Sales

Product Marketing Strategy & Sales Enablement

Own product naming and positioning initiatives

Translate complex product capabilities into clear, customer‑focused benefits

Develop reusable messaging frameworks, launch playbooks and enablement assets

Develop differentiated messaging against direct and indirect competitors

Build B2B enablement materials that support high‑value, complex customer partnerships

Translate technical capabilities into business value

Act as the connective tissue between Product, Tech, Sales, Account and functional teams to translate customer and marketing needs into clear business outcomes

Collaborate with product and account management to ensure timely enablement around product launches, market shifts and GTM priorities

Define and evolve product positioning, value propositions and messaging for Coates Products & Services

Capabilities

Strong interpersonal and communication skills; ability to collaborate effectively with cross‑functional and international teams

Impeccable writing skills and ability to manage customer‑facing copy

Excellent problem‑solving skills and ability to work in an agile environment

Ability to make data‑informed decisions under uncertain circumstances

Ability to operate and thrive autonomously

Strong operational and organizational skills

Outcome‑focused mindset

Qualifications

8–10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment

Experience launching and growing global software and hardware products

Strong technical knowledge and experience working with developers, engineers and related technical staff

Understanding of or experience in the QSR or restaurant industry is a plus

Experience launching and marketing SaaS products and CMS solutions is a plus

Salary
Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/year (maximum). Pay is based on relevant experience, skills, education, internal equity and market data.

Benefits

Annual market‑competitive bonus program

Thrive Program: flexible work options, dedicated time for health and wellbeing, Global Wellness paid day off, and a Give Back Day to support community impact

Equal Opportunity Employer
Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).

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