Director, Product Marketing
Director of Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across the Coates solution portfolio. The role collaborates closely with senior leaders across product, tech, brand marketing, sales, finance, supply chain, deployment and support to launch innovative new solutions worldwide and strengthen Coates’ position in the restaurant technology industry.
Responsibilities
- Go-To-Market Execution
- Lead and develop the Global Product Marketing Function
- Build and lead the process for bringing hardware, software and holistic solution-based products & services to market
- Create and drive adoption of enablement and GTM tools
- Lead a cross‑functional group to define and execute go‑to‑market plans across the company portfolio
- Lead go‑to‑market strategies for new features and releases in collaboration with Product and Sales
- Product Marketing Strategy & Sales Enablement
- Own product naming and positioning initiatives
- Translate complex product capabilities into clear, customer‑focused benefits
- Develop reusable messaging frameworks, launch playbooks and enablement assets
- Develop differentiated messaging against direct and indirect competitors
- Build B2B enablement materials that support high‑value, complex customer partnerships
- Translate technical capabilities into business value
- Act as the connective tissue between Product, Tech, Sales, Account and functional teams to translate customer and marketing needs into clear business outcomes
- Collaborate with product and account management to ensure timely enablement around product launches, market shifts and GTM priorities
- Define and evolve product positioning, value propositions and messaging for Coates Products & Services
Capabilities
- Strong interpersonal and communication skills; ability to collaborate effectively with cross‑functional and international teams
- Impeccable writing skills and ability to manage customer‑facing copy
- Excellent problem‑solving skills and ability to work in an agile environment
- Ability to make data‑informed decisions under uncertain circumstances
- Ability to operate and thrive autonomously
- Strong operational and organizational skills
- Outcome‑focused mindset
Qualifications
- 8–10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
- Experience launching and growing global software and hardware products
- Strong technical knowledge and experience working with developers, engineers and related technical staff
- Understanding of or experience in the QSR or restaurant industry is a plus
- Experience launching and marketing SaaS products and CMS solutions is a plus
Salary
Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/year (maximum). Pay is based on relevant experience, skills, education, internal equity and market data.
Benefits
- Annual market‑competitive bonus program
- Thrive Program: flexible work options, dedicated time for health and wellbeing, Global Wellness paid day off, and a Give Back Day to support community impact
Equal Opportunity Employer
Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).
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