Founding Growth & Brand Lead

Electric Air is building a modern home climate company.
We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.
Electric Air combines:
real-world HVAC operations

product development

software and technology

design and branding

customer experience

We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.
This is a highly hands-on role for someone who combines:
strong growth instincts

excellent creative judgment

operational intensity

fast execution

deep curiosity about customers

You should be equally comfortable:
launching a Meta campaign

giving feedback on a landing page

coordinating a video shoot

improving attribution

organizing a homeowner event

reviewing install photos for quality and consistency

This is not a traditional corporate marketing role. We are looking for a builder.
What You’ll Own Growth & Acquisition Manage and improve paid acquisition across Google, Meta, LSA, and other channels

Improve landing pages, conversion funnels, and attribution

Develop experiments to improve lead quality and customer acquisition cost

Work closely with leadership to identify growth opportunities and bottlenecks

Creative & Brand Source and manage photographers, videographers, designers, freelancers, and agencies

Maintain a high bar for visual quality and brand consistency

Help shape the voice, positioning, and identity of Electric Air

Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding

Website & Funnel Optimization Own and improve the website experience

Create and iterate on landing pages

Improve top-of-funnel conversion and attribution systems

Work with engineers and contractors to ship quickly

Local Brand Presence Help Electric Air become a recognized and trusted local brand

Support partnerships, events, workshops, and community presence

Develop systems for reviews, referrals, and neighborhood density

Content & Storytelling Turn real installs and customer experiences into compelling marketing

Help communicate technical concepts simply and elegantly

Build systems for collecting photos, videos, testimonials, and install stories

You’ll Look For You may not fit perfectly into a traditional marketing category. That’s okay.
We care more about:
taste

judgment

speed

ownership

curiosity

adaptability

than polished corporate experience.
Ideal candidates often come from backgrounds like:
startups

consumer brands

growth roles

creative agencies

DTC

local service businesses

hospitality

independent creator/operator work

You Might Be a Fit If You: Have strong opinions about what makes a brand feel premium, trustworthy, and modern

Can distinguish between tasteful marketing and generic contractor marketing

Are highly resourceful and comfortable working with constraints

Move quickly and enjoy shipping work

Can balance analytics with intuition

Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products

Are comfortable operating in ambiguity and building systems from scratch

Nice to Have Experience with Google Ads, Meta Ads, or local acquisition

Experience with conversion optimization and landing pages

Experience directing creative production

Experience with local SEO or home services

Experience working closely with founders or small teams

Strong writing instincts

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