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Sales Representative

BMS Direct, Inc · Lynchburg, VA, USA ·

Job type:
Full Time

Sales Representative

BMS is seeking a relationship-driven sales professional to support growth across Virginia, North Carolina, and South Carolina.
This role is focused on developing and strengthening relationships with prospective and existing customers, creating long-term opportunities through consistent engagement, presenting tailored solutions and achieving sales goals.
This role demands excellent interpersonal, communication and negotiation skills, along with a relationship mindset.
Our sales cycle is relationship-based and can be extensive. Success in this role comes from trust, credibility, and maintaining a strong presence in the markets we serve.
What You'll Do

Relationship Development (Primary Focus)
Identify potential customers through networking, research, referrals or inquiries and build/maintain relationships with prospects and existing customers
Engage consistently through outreach, follow-up, and in-person interaction
Develop a strong understanding of customer needs and challenges and present products/services to meet those needs

highlighting key benefits and value
Position BMS as a trusted, long-term partner
Territory Engagement & Travel
Present a professional and friendly demeanor that properly reflects BMS as you travel regularly throughout North Carolina, and South Carolina, with additional visits in Virginia as needed.
Visit customer locations and maintain a consistent presence in key markets

scheduling calls and visits using the CRM for tracking of all touchpoints.
Represent BMS in meetings, site visits, and day-to-day interactions
Conference & Event Engagement
Identify, attend, and actively participate in industry conferences and association events
Research and provide new conference positioning to the team for review
Build relationships with decision-makers in municipal and related sectors
Leverage events to generate new opportunities and strengthen existing relationships
Coordinate with internal teams to maximize BMS's presence and follow-up - using the CRM.
Pipeline & CRM Management
Manage and maintain an active pipeline in CRM (Monday.com)
Includes posting all leads generated within a specified timeframe as well as noting all types of communications with the prospective customer
Track interactions, updates, and next steps across opportunities
Ensure visibility into pipeline activity and progression
Support movement of opportunities from early engagement through qualification
Collaboration & Internal Alignment
Work closely with internal teams to align on opportunities
Share insights from the field to inform strategy and positioning
Support transition of opportunities into proposal and execution phases
What You Bring

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies.
Ability to build trust and develop relationships.
Ability to practice effective listening skills and utilize them to compile/prepare reports based on discoveries from meetings.
Driven to achieve sales targets and thrive in a competitive environment. Self-motivated with a consistent and disciplined approach
Technical Proficiency in Microsoft Word, Excel, Outlook and Keyboarding, as well as familiarity with CRM Systems and sales tools. (Monday.com is a plus.)
Organized and able to manage multiple ongoing relationships/projects while including all details of these items.
What Success Looks Like

Revenue Generation consistent with required sales goals
Consistent presence across NC, and SC markets with new business generated in VA market
Ability to maintain and grow relationships through ongoing engagement
Active, organized, and growing pipeline in CRM
Increased visibility and recognition of BMS in target markets
Emphasis on providing value-driven, personalized solutions to enhance customer satisfaction
In-Person and virtual interactions utilized to meet evolving customer requirements and preferences
Providing feedback vital to enhancing company growth, based on observations and customers
Sales Representative develops a comprehensive understanding of BMS as a business, including who we are, what we do, how we operate, and the industries and verticals we serve.
This role is the cornerstone for BMS' success, combining relationship-building, strategic thinking, and technical skills to drive revenue growth. With a strong focus on customer satisfaction and a proactive approach, this role contributes significantly to achieving organizational goals.