Director of Sales (Marketing Director)

Sales Director

Join Our Team and Help Seniors Thrive!

Are you a relationship-builder with a passion for helping older adults find the perfect place to call home? We are seeking a dynamic, energetic, and results-driven

Sales Director

to join our Independent Living community and partner alongside our current Sales Director to drive occupancy, build meaningful connections, and create exceptional experiences for prospective residents and their families.

This is an exciting opportunity for a sales professional who enjoys working collaboratively while making a real difference in the lives of seniors.

What You'll Do

Partner with the current Sales Director to achieve occupancy and revenue goals
Build and maintain relationships with prospective residents, families, referral sources, and local organizations
Conduct community tours and provide personalized follow-up throughout the sales process
Assist with lead management, inquiry response, and CRM documentation
Coordinate and participate in marketing events, community outreach initiatives, and networking opportunities
Collaborate with operational leaders to ensure a seamless move-in experience for new residents
Help develop and execute creative sales and marketing strategies to maximize occupancy
Represent the community professionally and enthusiastically both inside and outside the community
What We're Looking For

Previous sales experience, preferably in senior living, hospitality, healthcare, real estate, or a related service industry
Excellent communication and relationship-building skills
Strong organizational skills with the ability to manage multiple priorities
Self-motivated, goal-oriented, and driven to achieve results
Experience with CRM systems is a plus
Ability to work occasional evenings and weekends for events and community activities
A genuine passion for serving seniors and their families
Why You'll Love Working With Us

Competitive base salary plus commission opportunities
Comprehensive benefits package
Paid time off and holidays
Supportive and collaborative team environment
The chance to make a meaningful impact in the lives of older adults every day
If you're ready to combine your sales talents with a purpose-driven career, we'd love to hear from you. Apply today and become part of a team dedicated to helping seniors live their best lives.

Liora at Henderson

is a vibrant Independent Living community nestled in the heart of Henderson, Nevada. Recently welcomed into the

AgeWell Senior Living

family, Liora at Henderson is entering an exciting new chapter-one focused on people, purpose, and possibility.

At Liora, we believe work should be more than a job. It should be a place where you feel valued, supported, and proud of the difference you make each day. Our residents choose Independent Living for freedom and connection, and our team plays a vital role in creating a warm, engaging, and worry-free lifestyle for them.

Why Work at Liora at Henderson?

Be part of a

newly managed community

with fresh energy and opportunity
Support residents in an

Independent Living setting -relationship-focused, hospitality-driven
Join

AgeWell Senior Living , a growing senior living organization committed to integrity, teamwork, and excellence
Work with a collaborative leadership team that values your voice and growth
Competitive pay, benefits, and opportunities for professional development (role-dependent)
If that's not reason enough, as a

certified Great Place to Work for 9 years in a row,

we proudly offer eligible team members:

Medical, Dental and Vision benefits
Company-paid Life Insurance and Voluntary Disability
Generous Paid Time Off (PTO) Plan
401(k) Retirement Savings Plan with company match
Whether you're passionate about hospitality, resident services, dining, maintenance, or leadership, Liora at Henderson offers a place where your skills and compassion can truly shine.

Come grow with us and be part of something meaningful-where people matter, and your work makes a difference every day.

Liora at Henderson is proudly managed by AgeWell Senior Living and is an Equal Opportunity Employer.

Aboutthis Role:

TheMarketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals andtargets, achieving maximum occupancy and total revenue potential of theCommunity by attracting qualified prospects and converting those prospects intoResidents. Responsibilities include management of the department reporting aswell as the execution of the marketing plan.

EssentialFunctions:

Responsible for Community outreach and education activities for creating referrals
Specific goals include but are not limited to:
Two internal group presentations per month
Two external group presentations per month
Two targeted group mailings per month
Ten meetings with potential new referrers per week
One fax bomb per month to key referral sources
Fifteen telephone calls per day
Five referrals received per week
Coordinates outreach meetings for other key staff including General Manager,Residency Counselor, and Relocation Specialist
Provides direct sales back-up for Community Residency Counselor, answeringtelephone inquiries, scheduling visits, conducting tours and closing sales as neededwhen Community Residency Counselor is not available
Knows and consistently uses a customer-oriented selling approach
Provides alternate weekend coverage
Participates with Residency Counselor and Relocation Specialist on development ofeffective sales and marketing plans drawing on information from analysis of thecompetitive environment
Updates key competitor evaluation and price surveys semi-annually
Compliance and Safety
Follows all emergency procedures
Understands all safety practices and procedures
Communication:

Exhibits excellent customer service and public relations skills
Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented
Displays patience, tact, enthusiasm and a cheerful disposition
Promotes the Community in a positive manner and effectively communicatesSolutions Advisor Managed Community values to Residents, families, visitors, andAssociates
Excellent customer service and public relations skills
Cheerful personality
Keen desire to serve seniors
Five years sales/marketing experience with a proven track record
Effective problem-solving skills
Creative approach to goals and problems
Experience working with seniors
Demonstrates proficiency in Microsoft Office and other marketing-related software
Proven record of identifying and developing professional referral sources
Physical Requirements
Spends at

least 30%

of time on travel to referral sources in market area
Miscellaneous

May spend as much as

30%

of time on travel to referral sources in market area
May be required to work weekends and holidays as assigned
May be required to work on shifts other than the one for which hired
Subject to exposure to infectious waste, diseases, conditions, etc., including HIV,AIDS, and Hepatitis B and C viruses
Could be subject to hostile and emotionally upset Residents due to mental status
Background, criminal, and drug tests may be required
May be asked to submit to random drug test during employment
May have their picture taken and image used in social media or community advertising
May be video recorded from devices installed by families in residents' apartments