Sr Digital Marketing Manager

By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasnt just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world. The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards. In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffcos corporate culture is built on a team laser-focused on working together to realize the companys mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for. Overview Puffco is seeking an experienced Senior Digital Marketing Manager (Contract) to support the business during a maternity leave. This role will own and execute key digital marketing channels, with a focus on email (Klaviyo), SMS, and paid media, while also playing a critical role in go-to-market (GTM) launches, promotions, and lifecycle strategy.

This is a highly cross-functional role requiring both strategic leadership and hands-on execution.

Key Responsibilities

Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo) Build, QA, and deploy campaigns and automated flows

Manage segmentation, personalization, and testing strategies

Monitor performance and optimize for revenue, engagement, and retention

Own the CRM channel within GTM launches

Develop and execute email/SMS strategies for product launches and key campaigns

Partner cross-functionally to ensure alignment across messaging, timing, and customer experience

Lead execution of major promotional moments, including Black Friday/Cyber Monday (BFCM)

Plan and deploy DTC promotions across email and SMS

Coordinate messaging cadence, offers, and audience targeting

Optimize performance in real time during peak periods

Manage and optimize SMS marketing strategy

Campaign planning, compliance, and list growth

Performance tracking and A/B testing

Oversee paid media performance and experience

Collaborate with internal teams and/or external agencies on campaign execution

Ensure alignment between creative, landing pages, and audience targeting

Monitor key metrics (ROAS, CPA, conversion rate) and provide actionable insights

Own and oversee the referral program

Manage platform, performance, and optimization opportunities

Drive customer acquisition and advocacy through referral initiatives

Analyze performance across channels and deliver weekly/monthly reporting

Identify trends, opportunities, and areas for improvement

Translate data into clear recommendations for stakeholders

Partner cross-functionally with creative, eCommerce, and product teams

Ensure cohesive messaging and seamless customer journeys

Support product launches and promotional campaigns

Maintain and evolve customer lifecycle strategies

Drive retention, LTV, and re-engagement initiatives

Optimize flows such as welcome, post-purchase, and winback

Qualifications

5+ years of experience in digital marketing, preferably in eCommerce or DTC

Deep hands-on experience with Klaviyo (email + SMS)

Strong understanding of paid media channels (Meta, Display ads, etc.)

Proven track record of driving revenue through lifecycle marketing

Experience owning CRM strategy within product launches and GTM campaigns

Strong analytical mindset with experience in reporting and performance optimization

Ability to work independently and manage multiple priorities in a fast-paced environment

Excellent communication and cross-functional collaboration skills

Nice to Have

Experience in premium/lifestyle or consumer brands

Familiarity with compliance and best practices in SMS marketing

Experience working with agencies or managing external partners

Experience with international DTC marketing and localization strategies

Success in This Role Looks Like

Seamless execution of CRM programs across campaigns and launches

Strong performance across email and SMS, especially during key moments like BFCM

Clear visibility into paid media performance with actionable insights

Effective management of referral program contributing to customer acquisition

Smooth cross-functional collaboration with minimal disruption during leave coverage

This is a temporary contract position. This hybrid role is based out of our Los Angeles HQ and requires in office work 2-3 days per week.

EQUAL EMPLOYMENT OPPORTUNITY Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Puffcos recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. **Additional information about our company can be found at www.puffco.com. Follow us on Instagram @Puffco recblid 021vesojejtyggpiktuz4w7so7n023