Sr. Digital Marketing Manager

Sr. Digital Marketing Manager

Los Angeles, CA
By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn't just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world.
The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco's corporate culture is built on a team laser-focused on working together to realize the company's mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
Overview Puffco is seeking an experienced Senior Digital Marketing Manager (Contract) to support the business during a maternity leave. This role will own and execute key digital marketing channels, with a focus on email (Klaviyo), SMS, and paid media, while also playing a critical role in go-to-market (GTM) launches, promotions, and lifecycle strategy.
This is a highly cross-functional role requiring both strategic leadership and hands-on execution.
Key Responsibilities

Own day-to-day execution and optimization of email and SMS marketing programs (Klaviyo)
Build, QA, and deploy campaigns and automated flows
Manage segmentation, personalization, and testing strategies
Monitor performance and optimize for revenue, engagement, and retention
Own the CRM channel within GTM launches
Develop and execute email/SMS strategies for product launches and key campaigns
Partner cross-functionally to ensure alignment across messaging, timing, and customer experience
Lead execution of major promotional moments, including Black Friday/Cyber Monday (BFCM)
Plan and deploy DTC promotions across email and SMS
Coordinate messaging cadence, offers, and audience targeting
Optimize performance in real time during peak periods
Manage and optimize SMS marketing strategy
Campaign planning, compliance, and list growth
Performance tracking and A/B testing
Oversee paid media performance and experience
Collaborate with internal teams and/or external agencies on campaign execution
Ensure alignment between creative, landing pages, and audience targeting
Monitor key metrics (ROAS, CPA, conversion rate) and provide actionable insights
Own and oversee the referral program
Manage platform, performance, and optimization opportunities
Drive customer acquisition and advocacy through referral initiatives
Analyze performance across channels and deliver weekly/monthly reporting
Identify trends, opportunities, and areas for improvement
Translate data into clear recommendations for stakeholders
Partner cross-functionally with creative, eCommerce, and product teams
Ensure cohesive messaging and seamless customer journeys
Support product launches and promotional campaigns
Maintain and evolve customer lifecycle strategies
Drive retention, LTV, and re-engagement initiatives
Optimize flows such as welcome, post-purchase, and winback
Qualifications

5+ years of experience in digital marketing, preferably in eCommerce or DTC
Deep hands-on experience with Klaviyo (email + SMS)
Strong understanding of paid media channels (Meta, Display ads, etc.)
Proven track record of driving revenue through lifecycle marketing
Experience owning CRM strategy within product launches and GTM campaigns
Strong analytical mindset with experience in reporting and performance optimization
Ability to work independently and manage multiple priorities in a fast-paced environment
Excellent communication and cross-functional collaboration skills
Nice to Have

Experience in premium/lifestyle or consumer brands
Familiarity with compliance and best practices in SMS marketing
Experience working with agencies or managing external partners
Experience with international DTC marketing and localization strategies
Success in This Role Looks Like

Seamless execution of CRM programs across campaigns and launches
Strong performance across email and SMS, especially during key moments like BFCM
Clear visibility into paid media performance with actionable insights
Effective management of referral program contributing to customer acquisition
Smooth cross-functional collaboration with minimal disruption during leave coverage
This is a temporary contract position. This hybrid role is based out of our Los Angeles HQ and requires in office work 2-3 days per week.
EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.