Senior Media Relations Strategist, Lifestyle

Senior Media Relations Strategist, Lifestyle
New York, NY

Who We Are
At M Booth, we produce award‑winning, culturally resonant, and buzz‑worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that break through, maximizing earned media to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. Our bold belief is that our work can and should contribute to an equitable world.

What You’ll Do

Support clients in a range of consumer media verticals including spirits, entertainment, lifestyle, and consumer tech.

Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.

Serve as day‑to‑day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.

Mentor junior team members on pitching, follow‑ups, and relationship building.

Understand client programming and participate in brainstorming and strategy recommendations to help develop proactive, media‑first ideas.

Lead portions of new business opportunities and identify organic growth opportunities within your accounts.

Seek out cross‑functional collaborations and propose real‑time ideas and new approaches to continually elevate our work.

Provide deep understanding of trends, the competitive landscape, and the client’s business.

Staff media events and liaise with/host media contacts on‑site.

What You’ll Bring

5–6 years of earned media experience on the agency side.

Bachelor’s degree.

Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties.

An understanding of GEO, AI, and new emerging media platforms.

Ability to work independently and multi‑task in a team‑oriented environment.

Creative, strategic thinking skills.

Strong attention to detail.

Positive and flexible attitude.

Solution‑oriented mindset.

Advanced writing, editing, and research ability.

What We’ll Bring

A workplace that’s alive with courage, ideas, respect and humanity.

Professional growth and development programs to help advance your career.

Comprehensive health care and wellness plans for your entire family.

401(k) savings plan and flexible spending accounts.

Paid holidays, unlimited paid time off (personal, sick, vacation), and summer Fridays.

Additional perks: family leave, well‑being programs, and commuter benefits.

Salary: $81,000 – $100,000 per year.

Location: Remote or in the New York office

Our Flexible Work Policy: We believe that our best work happens in a hybrid working environment. If you are in the NYC hub we want to see you in person 2 days a week. That could mean in our office, in a client’s office, on the road, or attending an industry event. For those outside the NYC hub, you will also be expected to be in person for client meetings, events or team meetings. There will be opportunities to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associations is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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