Marketing Campaign Enablement Manager

Serving the needs of all families with young children,

Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

The Manager, Marketing Campaign Enablement will lead the team responsible for building QA, and deploy all owned-channel campaigns across email, SMS, push, and in-app. This role owns the execution engine behind Customer Communications—ensuring campaigns launch accurately, on time, and at scale.

This leader will sit at the center of Marketing, IT, and Data—driving execution excellence while partnering closely with technical teams on more complex platform and integration work.

Campaign Operations & Execution Leadership (50%):

Own end-to-end execution of all customer communications across owned channels (email, SMS, push, in-app)

Lead and manage a team of campaign development Specialists responsible for campaign builds, QA, and deployment

Ensure campaigns are executed with precision, speed, and consistency across platforms (e.g., Attentive and related tools)

Establish and enforce QA standards across targeting, personalization, links, creative, and data inputs

Act as the final checkpoint for campaign readiness and release

Process, Enablement & Scaling (30%):

Define and implement standardized build processes, QA frameworks, and deployment workflows

Identify opportunities to improve speed-to-market and reduce execution risk

Create reusable templates, modular build approaches, and documentation to scale execution efficiently

Enable Campaign and Lifecycle teams by translating strategy into executable campaign requirements

Drive operational discipline across intake, prioritization, and release management

Platform Ownership & Product Management (20%):

Own the MarTech platforms that support customer communications ensuring stability, scalability and performance

Manage the product roadmap, prioritizing enhancements, optimizations, and technical improvements based on business needs and execution impact

Translate marketing requirements into clear technical specifications and oversee delivery of enhancements

Continuously evaluate platform health, reliability, and performance, proactively identifying opportunities for improvement

Partner closely with Customer Communications to translate campaign and lifecycle needs into scalable, repeatable platform capabilities

Work in tight collaboration with IT and Data teams to manage integrations, data flows, identity resolution, and platform dependencies

Act as a key liaison with external technology vendors, driving accountability, roadmap alignment, and issue resolution

Help establish and reinforce best practices for platform usage, documentation, and operational governance

We’d Love to hear from you if:

Must have:

5+ years of experience in campaign operations, marketing operations, or CRM execution roles

Hands-on experience executing campaigns in enterprise ESPs (Attentive strongly preferred)

Demonstrated experience managing campaign build, QA, and deployment processes at scale

Strong understanding of owned channels: email, SMS, push notifications, and in-app messaging

Experience managing and developing junior team members

Exceptional attention to detail and operational rigor, and the ability to manage multiple workstreams simultaneously

Ability to translate complex technical concepts into clear, actionable guidance for non‑technical partners

Strong communication and stakeholder management skills, with confidence operating in cross‑functional forums

Experience working closely with IT or Martech teams on platform enhancements

Familiarity with data flows, segmentation logic, and customer data platforms

Retail or eCommerce experience preferred

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.