Senior Director of Marketing

Senior Director of Marketing

Neurotech Pharmaceuticals, Inc. is a private biotech company located in Cumberland, RI and Needham, MA, within the realm of Greater Boston's vast biotechnology landscape. Since our inception more than 20 years ago, our focus has been on developing and commercializing transformative therapies for chronic eye diseases. The core platform technology, Encapsulated Cell Therapy (ECT), is a first-in-class drug delivery platform designed to slow the progression of chronic eye diseases. Neurotech's first commercial product, ENCELTO TM (revakinagene taroretcel-lwey), is approved in the United States for the treatment of adults with idiopathic Macular Telangiectasia Type 2 (MacTel). Encapsulated cell-based gene therapy is designed to provide long-term, sustained delivery of therapeutic proteins for the treatment of chronic eye diseases.
We are seeking a Senior Director of Marketing. The Senior Director of Marketing is a senior commercial leader responsible for setting and executing brand and product strategy in the U.S., with a focus on driving patient access, and supporting long-term growth within the rare retina disease space. Reporting to the Vice President of Marketing, this role offers the opportunity to work with strong clinical data for our CGT and a broad healthcare ecosystem.
This role leads U.S. marketing strategy and execution, omnichannel implementation, and market expansion. The Senior Director will develop the team, drive cross-functional alignment, and use performance insights to continuously optimize impact; ideal candidates bring proven brand leadership in retina and/or rare disease.
Job Requirements
Evolve brand strategy in year two of launch to accelerate adoption, strengthen positioning, and maximize commercial opportunity
Own and refine the brand value proposition and narrative to advance ENCELTO's market position
Lead U.S. market expansion strategy by identifying priority segments and growth levers, defining target accounts and customer pathways, and partnering cross-functionally to deliver phased expansion plans with measurable milestones
Optimize branded and unbranded campaigns using data-driven, omnichannel approaches across HCP, patient, and advocacy audiences
Scale disease education and address barriers to patient identification, access, and treatment and prepare the market expansion
Collaborate with Professional Education, Training and field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution
Strengthen patient pull-through by partnering with Field, Market Access, and Patient Services to improve the end-to-end treatment journey
Lead and develop a high-performing marketing team, fostering accountability, customer empathy, and operational excellence.
Lead annual brand planning with a focus on post-launch optimization, growth, and lifecycle strategy
Drive real-world insight generation and apply learnings to continuously refine strategy and execution
Lead high-impact cross-functional teams to ensure aligned, agile execution across commercialization efforts
Monitor performance against key metrics, driving accountability for sustained growth in a competitive market
Translate insights, and analytics into clear actions that optimize performance and ROI
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Manage budgets, align resources, and work with both internal stakeholders (including executives) and external partners (e.g., agencies) to deliver integrated marketing plans that meet business objectives.
Oversee agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT.
Education & Experience
Bachelor's degree, MBA or other advanced degree preferred
12+ years of relevant pharmaceutical or biotech industry experience
5+ years of progressive people management experience in marketing roles of increasing responsibility
Broad commercial experience across U.S. ECP marketing, patient marketing, and omnichannel marketing required
Proven success, leading and delivering results and managing high-impact projects and tactics
Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti-Kickback Statute) with a commitment to ethical and compliant practices
Experience working in a small-to-mid-sized biopharmaceutical company is required
Ability to travel up to 30%.
Knowledge, Skills & Abilities
Strategic thinker with the ability to translate insights into actionable marketing plans and tactics
Comfortable translating complex clinical information, such as mechanism of action, trial designs, and efficacy/safety data, for both HCP and consumer audiences
Must thrive in a fast-paced, results-driven environment, with the ability to manage ambiguity
Proactive self-starter who thrives both independently and in team settings; skilled at leading without formal authority
Adept at shifting between strategic leadership and hands-on execution as needed
Experienced in managing teams and influencing stakeholders across matrixed organizations
Strong project, vendor, and agency management skills, including resource allocation and budget oversight
Excellent communicator with proven ability to influence across functions and all organizational levels
Neurotech Pharmaceuticals provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.