Digital Media Specialist

Paid Media Specialist

Hey there! We're looking for a Paid Media Specialist to join an innovative media brand and digital advertising agency. This role is ideal for someone who's hands-on, data-driven, and passionate about executing and optimizing high-performing paid media campaigns across Google and Meta platforms. If paid media execution is your thing, keep reading!
100% Remote Salary in USD Latin America (Remote) – Reporting to USA Full Time Advanced English
About Our Client

You will be working for a media brand and digital advertising agency that delivers a modern, performance-focused approach to paid media. They partner with clients to design, execute, and optimize data-driven advertising strategies that drive measurable business results, especially within the hospitality, travel, and tourism space.
About Athyna

Athyna is a Global Talent Platform, helping align world-class talent with the best employment opportunities across the globe. We believe in the future of work. That's why we are a 100% globally distributed team across 5 continents. We believe in people, and we value freedom, integrity, quality, and sustainability. We're proudly carbon neutral as an organization, and 5% of all revenue funds impact-driven startups & climate tech. We care deeply about social impact and about creating a better future for everyone on our team.
In Your Day-to-Day, You Will

Paid Media Campaign Execution
Plan, execute, and optimize paid media campaigns across Google Ads and Meta Business Manager
Monitor performance and make data-driven optimizations to improve CTR, conversion rates, and ROAS
Design and implement A/B testing strategies to continuously improve campaign results
Analytics & Reporting
Use GA4 to track, measure, and analyze campaign performance and user behavior
Set up and manage tracking codes and events through Google Tag Manager (GTM)
Generate performance reports and actionable insights for internal stakeholders
Strategy & Optimization
Collaborate closely with the Account Director team to align paid media strategies with client business goals
Identify opportunities for growth, scalability, and innovation across campaigns
Stay up to date with industry trends, platform updates, and emerging best practices
Budget Management
Manage paid media budgets with a focus on efficiency and ROI
Provide budget forecasts and adjust spend based on performance insights and business objectives
Skills You Have

Bachelor's degree in Marketing, Business, or a related field
3+ years of experience managing paid media campaigns (Google Ads & Meta Business Manager)
Strong proficiency in GA4 and GTM, with a solid understanding of tracking and attribution
Proven track record of delivering successful paid media campaigns with measurable results
Strong analytical skills with the ability to translate data into insights and actions
Excellent written and verbal communication skills
Highly detail-oriented, with the ability to manage multiple campaigns and deadlines
Skills That Will Make You Stand Out

Google Ads and/or Meta Blueprint certifications
Experience working with hospitality, travel, or tourism brands
Previous experience in digital advertising agencies
Strong presentation skills and confidence explaining performance insights
What You Will Be Entitled To

Uncapped PTO
US holidays
Salary paid in USD