Account Executive, Digital/Influencer

Account Executive, Digital/Influencer at AZIONE

Location: Los Angeles

About AZIONE
Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our nearly decade-long legacy of building some of today's most relevant brands, including Kosas, Farmacy, REI, HigherDOSE, and fashion brands including Jamie Haller, Donni, Veja, Maje and more.

Job Description
AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Executive, Digital/Influencer at AZIONE PR in our fashion division. The ideal candidate should possess 2+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Client Relationships & Growth

Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity.

Contribute to weekly calls with client and in-person meetings alongside senior team leadership

Attend 1:1 influencer / talent appointments for in-store visits with clients

Contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation

Strategic Thinking

Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities

Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects

Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients

Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership

Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client’s overall strategy, brand messaging and aesthetic

Draft and update talent / entertainment contracts and content briefs with senior team oversight

Oversee payment processes for paid campaigns with AM / AD oversight, as needed

Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs

Execute partnerships with talent from post contract phase through campaign completion and TH reporting

Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives

Review all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables

Conceptualize creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution

Helps maintain weekly and monthly recaps for all team projects with SAE / AM / AD oversight as needed

Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage

Support account teams in managing in-bound client requests and vetting influencer opportunities

Excellence in Delivery

Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers

Consistently secure paid and earned talent partnerships, large-scale content and organic seeding opportunities that leads to direct coverage for clients

Ignite steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities

Maintain and continuously grow network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining

Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use

Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns

Monitor and keep abreast of industry news and trends, sharing insights and news within the team

Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives

Contribute to agency database of go-to talent, digital influencers and brand advocates

Leadership

Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams

Contributes to building a positive culture of the team and broader studio

Encourages a positive collaboration and synergy between the PR + Digital teams

Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth

Identifies and flags issues early to the appropriate person

Actively appreciates colleagues, clients and suppliers to recognise and reward great work

Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team

Requirements

2+ years of post-college / internship experience in PR

Strong problem-solving skills with a creative mindset

Must be located in Los Angeles

Our LA team operates on a hybrid office schedule

Benefits

Salary - $70,000 - $80,000 annually (based on experience)

100% medical and dental coverage

Bonus and commission opportunities

Year-long summer Friday hours

401K benefits

To Apply: Please send your resume to career@azionepr.com. Visit AZIONEPR.com for more information about our company.

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