Social Media Manager

Salary: $80,000 - $85,000/yr.

Schedule: Full-Time, to include evenings and weekends as needed.

FLSA: Exempt

Position Overview
We are seeking an experienced Social Media Manager to support our organization's strategic vision and execution across all social platforms. This is a managerial role for someone who lives and breathes social media—a true subject matter expert who can manage strategy, drive brand growth, and navigate the rapidly evolving digital landscape with confidence and creativity.

Role Summary
The Social Media Manager is the strategic leader and subject matter expert responsible for developing, executing, and optimizing our comprehensive social media strategy. This is not just a content creator or coordinator role; this is a strategic leadership position. You will manage all aspects of our social presence, from mid-level strategy and social brand positioning to day-to-day content management, audience engagement, and performance analysis. You will work cross-functionally to align social efforts with organizational goals, empower team members, and ensure Museum of the Bible maintains a compelling, authentic, and growing presence across all social platforms.

Core Responsibilities
Strategic Leadership & Management

Help develop and evolve the Museum's comprehensive social media strategy aligned with organizational goals and brand positioning

Think strategically about brand voice, platform priorities, and audience segments; identify emerging opportunities in the social media landscape

Manage and optimize the editorial calendar across all platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube, and emerging platforms)

Own the social media automation strategy and Sprout Social tool (including scheduling, analytics platforms, and workflow optimization)

Drive organizational adoption of social media best practices and emerging trends

Create and oversee content strategy that balances promotional content, educational materials, engagement, and community building

Manage ongoing content production and publication; adapt strategy based on performance data and audience insights

Coordinate with internal teams (Product Marketing, Creative, Education, Events, Development, Curatorial, etc.) to capture, develop, and amplify compelling content

Partner with the Product Marketing team to stay informed of what to promote and the timing of exhibitions, programming, and initiatives; while Product Marketing owns the "what," you lead the "how" and "when" across social channels

Manage the World Stage Theater social pages on the organic side, working collaboratively with the WST agency for support and specialized content needs

Possess strong content production skills including capturing, editing, and finalizing content for publication across platforms

Oversee video production, photography, graphics, and copy; maintain brand consistency and quality standards

Community & Engagement Management

Foster an engaged, growing community across all platforms through strategic engagement, response, and relationship building

Develop community management guidelines and best practices; respond to comments and messages in a timely, on-brand manner

Monitor conversations, trends, and sentiment; elevate issues and opportunities as needed, and partner with Public Relations Manager to stay informed of worthy mentions, manage crisis communications, and coordinate responses to sensitive situations

Analytics & Optimization

Track, analyze, and report on social media performance across all platforms; interpret data to inform strategy and tactical decisions

Establish KPIs and benchmarks; conduct regular performance reviews and optimization

Synthesize insights and make data-driven recommendations to leadership through regular reporting and presentation sharing

Paid Social & Paid Partnerships

Partner with paid media agencies to align paid social strategy with organic content and overall social goals, providing strategic direction and content recommendations to ensure paid campaigns amplify and extend organic reach

Identify and cultivate strategic partnerships and collaborations to expand reach, including managing sponsorship deliverables for social amplification and coordinating influencer marketing initiatives

Manage social media collaboration requests and influencer engagement, serving as the point person for onsite partnership activation and community building through strategic partnerships

Cross-Functional Leadership

Serve as the liaison and thought partner for internal teams (Digital Marketing, Product Marketing, Development, Creative, Events, Curatorial); gather ideas and align efforts

Rally teams around shared objectives and facilitate collaboration on integrated campaigns

Navigate organizational dynamics with diplomacy and conviction; push past bureaucracy to move initiatives forward

Be on-call for time-sensitive social moments, events, or crises that require immediate attention

Required Qualifications

7+ years of hands‑on experience managing social media for organizations, brands, or agencies

Proven track record of building, growing, and scaling social media communities and presence

Deep expertise across multiple social platforms and a demonstrated ability to adapt strategy by platform

Strong understanding of social media algorithms, trends, analytics, and best practices

Proficiency with social media management tools, scheduling platforms, and analytics dashboards

Excellent written and visual communication skills; ability to create compelling content and adapt messaging for different audiences

Strong project management and organizational skills; ability to manage multiple campaigns and priorities simultaneously

Data‑driven mindset; comfort analyzing metrics and translating insights into strategic recommendations

Entrepreneurial spirit and ability to work independently; comfort navigating ambiguity and making decisions without extensive guidance

Strong interpersonal skills and ability to influence and collaborate across departments

Preferred Qualifications

Experience managing social media for faith‑based organizations, religious institutions, nonprofits, or faith‑adjacent brands

Experience managing paid social advertising campaigns; familiarity with Meta Ads Manager, Google Ads, LinkedIn Ads, or similar platforms

Video production, editing, or creation experience

Experience with CMS platforms, email marketing integration, or marketing automation

Proven success building and managing team members, interns, or contractors

What Success Looks Like

Social media following grows consistently; engagement rates increase and audience quality improves

Content is on‑brand, compelling, and drives measurable business outcomes (awareness, engagement, website traffic, donations, attendance)

Internal stakeholders view social media as a strategic asset; collaboration and idea‑sharing increase

Emerging trends and platform shifts are identified and acted upon quickly

Crisis moments are managed thoughtfully and with brand integrity

The team trusts your strategic leadership and looks to you as the social media authority

Additional Duties and Responsibilities

Ensure compliance with company guidelines, deadlines, and design standards.

Champion the Museum of the Bible’s mission to invite all people to engage with the transformative power of the Bible.

As required, inclusion in official or incidental photographs and videos for MOTB and/or guests.

Other Duties as Assigned.

Location & Work Arrangement
This role is based in Washington, D.C. and requires an in‑office presence. Given the nature of social media, there may be occasional situations requiring flexibility outside of standard business hours (monitoring major organizational events, capturing real‑time content, managing time‑sensitive social moments). The goal is flexibility and responsiveness, not a rigid weekend work schedule. The right candidate will understand the rhythm of social media and respond to business needs accordingly.

About You
You are a confident, seasoned social media professional who doesn’t need hand‑holding. You’ve spent years building brands and communities in the social space. You understand how to think strategically while executing tactically. You’re equally comfortable presenting a social strategy to leadership and jumping into the comments to engage with community. You’re energized by the ever‑changing landscape of social media and stay ahead of trends. You have strong convictions about what works but remain flexible and data‑driven in your approach. You can rally people around a table, gather diverse ideas, and synthesize them into a clear vision. You can also be direct when needed and aren’t afraid to push through organizational inertia to move things forward. You have a passion for faith, culture, and mission‑driven work, or at least a deep respect for the space.

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