Social Media & Marketing Specialist

Experience producing content for social media. Excellent social copy writing skills. Manage day-to-day posting and multiple concurrent social media initiatives with relevant messaging, monitoring and sharing daily content (original text, images, video or HTML) through all social channels. In collaboration with the Corporate Advertising Manager, lead the strategic development of our social media campaign strategy. Ensure brand visual and voice consistency across all social media executions. Monitor and respond to social media comments and feedback, creating engagement with our followers while building meaningful connections Maintain a content calendar and strategy and own its success with prospects and customers Develop dashboards, track and communicate key metrics including engagement, monitoring and improving on social media activity. Serves as a subject matter expert on social media best practices, process and policy within the marketing team and organization. Help create a cross-fun...Marketing Specialist, Social Media, Media, Marketing, Specialist, Monitoring, Banking, Business Services