B2B Brand Manager

***Candidate must be located in Milwaukee, Dallas or South Chicago***
We are seeking a strategic and hands‑on B2B Brand Manager to lead brand development, go-to-market initiatives, and product marketing efforts across a growing portfolio. This role will be responsible for driving brand positioning, customer engagement, and revenue growth through integrated marketing strategies aligned with sales and product teams.
The ideal candidate brings strong experience in B2B environments , with the ability to translate market insights, customer needs, and competitive dynamics into impactful marketing programs.
Key Responsibilities Brand Strategy & Positioning Develop and execute comprehensive brand strategies that support growth, market share, and profitability objectives
Define and refine brand positioning, messaging, and value propositions across key markets and segments
Ensure consistency across all customer‑facing materials, channels, and touchpoints
Lead development and execution of go‑to‑market strategies for new products, product lines, and key initiatives
Partner with product, sales, and operations teams to align launch plans, pricing, distribution, and messaging
Develop channel marketing strategies to support distributors, partners, and end customers
Product Launch & Commercialization Own the marketing side of product launches , including positioning, messaging, and campaign development
Build launch toolkits including sales collateral, training materials, and customer‑facing assets
Support commercialization efforts including sell‑in strategies and adoption campaigns
Voice of Customer (VOC) & Market Insights Lead Voice of Customer (VOC) initiatives , including surveys, interviews, and customer feedback programs
Translate customer insights into actionable strategies that inform product development, messaging, and campaign execution
Partner with sales and customer‑facing teams to capture and validate market needs
Market Research & Competitive Analysis Conduct market research, segmentation, and trend analysis to identify growth opportunities and risks
Perform ongoing competitive analysis and benchmarking to inform positioning and pricing strategies
Maintain a strong understanding of industry dynamics, customer buying behavior, and distribution channels
Campaign Execution & Performance Plan and execute multi‑channel marketing campaigns (digital, content, trade, channel marketing)
Measure and report on campaign performance, ROI, and KPIs , using data to refine strategy
Manage marketing budgets and optimize spend across programs
Cross‑Functional Leadership Partner with sales, product, operations, and leadership teams to ensure alignment across initiatives
Act as the bridge between product development and commercial execution
Support distributors, sales teams, and partners with tools, messaging, & training
Qualifications 5+ years of experience in B2B brand management, product marketing, or channel marketing
Experience in distribution, manufacturing, or industrial markets strongly preferred
Proven success developing and executing go‑to‑market strategies and product launches
Strong experience with VOC programs, market research, and competitive intelligence
Ability to translate complex product offerings into clear, compelling messaging
Strong analytical and data‑driven decision‑making skills
Excellent communication and cross‑functional collaboration skills
Preferred Experience Experience working with channel partners, distributors, or dealer networks
Familiarity with SKU‑driven or multi‑product portfolios
Exposure to CRM, marketing automation, and analytics platforms

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