Marketing Communications Specialist, Senior - Communication Governance

Overview
Your Role:
The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross‑functionally to ensure all member‑facing communications are compliant, on brand, and support a quality member experience. The Marketing Communications Specialist reports to the Sr. Manager – Marketing, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.

Responsibilities

Own and manage the end‑to‑end intake process for all member‑facing operational communications, ensuring projects move efficiently through required system workflows and approvals.

Partner with Compliance, Legal, and Brand teams to secure timely approvals and ensure all communications meet applicable requirements and standards.

Track and maintain documentation of approvals to support audit readiness and regulatory compliance.

Develop and manage a comprehensive operational communications calendar that provides enterprise‑wide visibility into member touchpoints across lines of business.

Support the development and deployment of operational communications for both planned campaigns and rapid response needs.

Lead coordination of State of Emergency communications, ensuring timely, accurate, and compliant messaging to members to support continued access to care.

Collaborate cross‑functionally with operations, network management, customer experience, and line‑of‑business teams to gather requirements and translate complex operational changes into clear member messaging.

Ensure communications align with brand voice and tone while maintaining clarity and readability for diverse member populations.

Monitor performance and feedback on operational communications and identify opportunities for continuous improvement in process, quality, and member experience.

Qualifications

Requires a bachelor's degree in a related field such as communications or business and/or an equivalent combination of education and experience.

Requires at least 5 years of prior relevant experience including in communications, operations, healthcare, or a related field.

Requires experience with project management and organizational skills with attention to detail and deadlines.

Requires demonstrated ability to manage workflows and coordinate across multiple stakeholders.

Requires experience working within structured approval environments (e.g., compliance, legal, regulatory review processes).

Requires proficiency with project management and workflow tools and Microsoft Office Suite.

Strong written communication skills with the ability to distill complex operational information into clear, member‑friendly language.

Jira, Workfront, and SharePoint experience (or similar tools) preferred.

Work Arrangement
This role requires employees to be in‑office based on our hybrid workplace model, balancing purposeful in‑person collaboration with flexibility. Employees are expected to be in the office for two days each week. Those living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need.

Equal Employment Opportunity
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

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