Marketing Communications Specialist, Senior - Communication Governance

Marketing Communications Specialist, Senior - Communication Governance
Your Role

The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on brand, and support a quality member experience. The Marketing Communications Specialist will report to the Sr Manager – Marketing, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities
Your Work

In this role, you will:

Own and manage the end-to-end intake process for all member-facing operational communications, ensuring projects move efficiently through required system workflows and approvals

Partner with Compliance, Legal, and Brand teams to secure timely approvals and ensure all communications meet applicable requirements and standards

Track and maintain documentation of approvals to support audit readiness and regulatory compliance

Develop and manage a comprehensive operational communications calendar that provides enterprise-wide visibility into member touchpoints across lines of business

Support the development and deployment of operational communications for both planned campaigns and rapid response needs

Lead coordination of State of Emergency communications, ensuring timely, accurate, and compliant messaging to members to support continued access to care

Collaborate cross-functionally with operations, network management, customer experience, and line-of-business teams to gather requirements and translate complex operational changes into clear member messaging

Ensure communications align with brand voice and tone while maintaining clarity and readability for diverse member populations

Monitor performance and feedback on operational communications and identify opportunities for continuous improvement in process, quality, and member experience

Qualifications
Your Knowledge and Experience

Requires a bachelor's degree in a related field such as communications or business and/or equivalent combination of education and experience

Requires at least 5 years of prior relevant experience including in communications, operations, healthcare, or a related field

Requires experience with project management and organizational skills with attention to details and deadlines

Requires demonstrated ability to manage workflows and coordinate across multiple stakeholders

Requires experience working within structured approval environments (e.g., compliance, legal, regulatory review processes)

Requires proficiency with project management and workflow tools and Microsoft Office Suite

Strong written communication skills with the ability to distill complex operational information into clear, member-friendly language

Jira, Workfront, and SharePoint experience (or similar tools) preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Job Info

Job Identification 20260568

Job Category Marketing and Product Management

Posting Date 05/26/2026, 04:13 PM

Job Schedule Full time

Locations San Diego, CA, United States CA, United States Long Beach, CA, United States El Dorado Hills, CA, United States Lodi, CA, United States Oakland, CA, United States Rancho Cordova, CA, United States Redding, CA, United States Woodland Hills, CA, United States

Pay Range for California $90860.00 to $136290.00

Pay Range for Bay Area $102424.00 to $153636.00

Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.

Role can be filled by a candidate requiring sponsorship No

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