Marketing Communications Specialist
The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on brand, and support a quality member experience. The Marketing Communications Specialist will report to the Sr Manager - Marketing, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Own and manage the end-to-end intake process for all member-facing operational communications, ensuring projects move efficiently through required system workflows and approvals
Partner with Compliance, Legal, and Brand teams to secure timely approvals and ensure all communications meet applicable requirements and standards
Track and maintain documentation of approvals to support audit readiness and regulatory compliance
Develop and manage a comprehensive operational communications calendar that provides enterprise-wide visibility into member touchpoints across lines of business
Support the development and deployment of operational communications for both planned campaigns and rapid response needs
Lead coordination of State of Emergency communications, ensuring timely, accurate, and compliant messaging to members to support continued access to care
Collaborate cross-functionally with operations, network management, customer experience, and line-of-business teams to gather requirements and translate complex operational changes into clear member messaging
Ensure communications align with brand voice and tone while maintaining clarity and readability for diverse member populations
Monitor performance and feedback on operational communications and identify opportunities for continuous improvement in process, quality, and member experience
Qualifications
A bachelor's degree in a related field such as communications or business and/or equivalent combination of education and experience
At least 5 years of prior relevant experience including in communications, operations, healthcare, or a related field
Experience with project management and organizational skills with attention to details and deadlines
Demonstrated ability to manage workflows and coordinate across multiple stakeholders
Experience working within structured approval environments (e.g., compliance, legal, regulatory review processes)
Proficiency with project management and workflow tools and Microsoft Office Suite
Strong written communication skills with the ability to distill complex operational information into clear, member-friendly language
Jira, Workfront, and SharePoint experience (or similar tools) preferred
Hybrid
Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need. The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.
Physical Requirements
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Equal Employment Opportunity
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
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Marketing Communications Specialist, Senior - Communication Governance. Job in S
Blue Shield of California · San Diego, CA, USA ·
- Pay:
- 60.000 - 80.000
- Job type:
- Full Time