Maxwood Furniture Inc is hiring: Digital Advertising Manager in Charleston

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to join our e‑Commerce team. Are you ready to be part of something amazing?

Role Overview
The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels. This is a high‑impact position within a fast‑growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing performance.

Responsibilities

Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channels

Manage and optimize advertising campaigns to ensure performance remains within established KPI targets

Monitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackers

Conduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performance

Perform ongoing account analysis and identify opportunities for optimization and growth

Create actionable recommendations based on campaign data and performance trends

Partner with Brand Managers to understand business objectives and implement advertising solutions that support company goals

Coordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platforms

Ensure campaigns and creative assets are deployed consistently across multiple channels

Develop media mix recommendations and assist with advertising budget allocation decisions

Maintain a strong understanding of advertising technologies, emerging platforms, and industry best practices

Support special projects and additional business initiatives as needed

What Success Looks Like

Increased revenue and return on ad spend across paid channels

Consistent campaign performance within target KPI ranges

Data‑driven optimization and continuous performance improvements

Accurate reporting and actionable business insights

Effective collaboration across Ecommerce, Brand, and Marketplace teams

Strategic budget allocation that maximizes advertising effectiveness

Requirements

4+ years of experience in ecommerce advertising management

Minimum 2 years of hands‑on experience with:

Google Ads and Microsoft Ads (Search & Shopping)

Meta (Facebook & Instagram) campaign management

A/B testing and campaign optimization

Strong understanding of digital marketing technologies, audience targeting, attribution, website analytics, and media tracking tools

Demonstrated success optimizing campaign structure, bidding strategies, and advertising performance

Strong analytical skills including data manipulation and campaign performance analysis

Ability to evaluate click‑through rate, conversion performance, spend efficiency, and creative effectiveness

Google Ads Certification preferred

Google Analytics Certification preferred

Excellent written and verbal communication skills

Agency experience is a plus

Core Competencies

Highly self‑motivated and data‑driven

Strong organizational and analytical skills

Collaborative and team‑oriented

Comfortable managing multiple priorities in a fast‑paced environment

Adaptable and solution‑focused

Professional and confident communicator

Flexible and able to work effectively with a variety of personalities

Benefits

401(k) matching

Dental Insurance

Employee Discount

Flexible Schedule

Flexible Spending Account

Health Insurance

Life Insurance

Vision Insurance

Paid Time Off

Work Location
Charleston, SC (Daniel Island Headquarters)

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