Marketing Manager, Systems & Technology

Marketing Manager, Systems & Technology

Our client, a medical research company, is looking for a Marketing Manager, Systems & Technology for their Secaucus, NJ/Hybrid location.
Responsibilities:

Implement processes and strategies through technology, across all marketing enablement systems and platforms to improve marketing efficiency and effectiveness.
Collaborate with ME team to manage and optimize marketing platforms. (E.g., Workfront, Budget Management Tool, DAM, MS Teams)
Collaborate with cross-functional teams, including marketing, finance/AP, HTAS, and external third-party tech vendors, to align marketing system requirements with business goals and objectives.
Identify opportunities for process automation and implement workflows and procedures to streamline marketing operations.
Monitor and analyze marketing system performance, generate reports, and provide actionable insights to improve marketing campaign effectiveness.
Ensure data integrity and accuracy within marketing systems, including integrations and data sharing of marketing projects and spending detail across our accredited connected systems.
Work closely with process specialist to align on the process and best practices and implement the system changes to support
Stay updated with industry trends and best practices in marketing automation and technology to drive innovation and improve marketing performance. Partner with digital marketing on system integrations and share performance metrics.
Provide system user training and support to marketing team members.
Collaborate with external vendors and consultants to implement new marketing technologies and integrations as needed. Manage relationship with workflow vendors. (E.g. Adobe, DAM TBD, Open Text)
Content Standardization: Lead the development maintenance of a universal taxonomy, metadata and version control structure and implementation across all content resources.
Partner with Manager, Project Mgmt & Production on substantial projects from inception to completion, including planning, resource allocation, testing, and deployment.
Requirements:

Adobe Workfront Admin experience and expert proficiency

a must
Adobe Workfront Fusion

familiarity / intermediate proficiency

experience troubleshooting (identify issue) and working with developer(s)
MS SharePoint lite development experience

intermediate to expert proficiency.
Building intake forms
Creating and maintaining automations
Building and creating site pages
API connections

create new and maintain existing
Power Automate lite development experience
Marketing Technology, Budget, and Operations experience - specifically - Supporting budget management approval workflows via Workfront
BA/BS highly preferred

equivalent work experience will be considered
Non-negotiables/minimal must-have's of viable candidates
Adobe Workfront Admin experience

a must
Adobe Workfront Fusion- Familiar
MS SharePoint lite development experience
Adept in problem-solving/solution-oriented, good communicator, proficiency in MS Office (Excel, Word
Why Should You Apply?

Health Benefits
Referral Program
Excellent growth and advancement opportunities