Media Planning Manager

Media Planning Manager

With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic partnerships with prestigious Higher Education colleges across the country. We currently have a rare opportunity to join Hybrid as a Media Planning Manager, where you'll play a pivotal role in delivering bespoke and complex digital campaigns.
We are looking to hire a strong digital-savvy Media Planning Manager with a deep understanding of media buying strategies and campaigns to help us meet and exceed specific client brand, engagement and student recruitment goals.
You'll be leading the relationship and be responsible for the success of our flagship US strategic client. As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic).
This is a unique opportunity to join a rapidly expanding media agency, advise prestigious clients in the higher education sector on their digital advertising, have a lasting impact on students furthering their education, be part of a global business that works across borders, and be an integral part of Hybrid's expansion in the US in a strategically core role.
This hire will be based in our Philadelphia, PA office. During the first three months, you'll work in-office five days per week to build strong connections with the team and gain hands-on experience. After onboarding, you'll transition to a hybrid schedule of three days in-office (Mon, Tues, Thurs) and two days remote (Wed, Fri).
This role is listed as Media Planning Manager for posting purposes; the official and internal title of this hire is expected to be Senior Account Manager to align with EAB business norms.
Primary Responsibilities:
Lead the senior relationship for the strategic account to understand campaign brief requirements and communicate goals internally
Advise the client on media buying and strategy and take ownership of the successful delivery
Spot opportunities to unlock growth of the account across paid media, turning these ideas into action
Manage client budgets, producing project schedules and reporting on campaign performance
Work with the wider team on new business pitches and presenting to potential clients to win future accounts
Inspire, motivate and develop team members to deliver quality campaigns that excite our clients
Work with our ambitious and dedicated Paid Media specialists on exciting campaigns
Travel to client sites as and when required to deliver review meetings.
Basic Qualifications:
5+ years of experience in account management, client services, or digital marketing
3-4+ years of experience owning client relationships
Experience managing multiple clients simultaneously
Agency experience working in a client services role
A strong understanding of key paid media channels (PPC, Paid Social, Display etc.) to shape campaign progress and drive results
A highly energetic presence to engage clients and build rapport, while galvanizing our team to deliver powerful campaigns
A passion for planning, pitching and winning new business
Fantastic attention to detail, organizational skills and a calm presence to deliver under pressure
The ability to build long-term relationships and shape the media and marketing strategy for our global partners
Ideal Qualifications:
Bachelor's degree preferred
Experience managing a large portfolio of 48 clients with varying budgets
Previous experience of the set-up and implementation of paid media campaigns would be helpful; however it is not a must, in this role
An understanding of the creative process within an agency would be beneficial
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Benefits:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.