Senior Specialist, Product Marketing - Multi Assets

divh2Marketing Role at SP Dow Jones Indices/h2pThe Team: As a vital member of SP Dow Jones Indices (SP DJI) multi-asset marketing team, this position is responsible for spearheading product marketing initiatives that enhance awareness, adoption and engagement of SP DJIs multi-asset offerings. This role will concentrate on developing compelling index solution narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape./ppAs part of the broader commercial organization, Marketing is tasked with aligning product marketing activitiesincluding product launches, content creation, go-to-market strategies and client educationwith specific commercial outcomes. This role is crucial in positioning SP DJI as a leader in the insurance and structured products space, leveraging essential data, research and insights./ppThe individual will collaborate closely with Product Management, Sales, Marketing and other commercial teams to ensure the alignment and execution of product marketing strategies that drive revenue and market share./ppResponsibilities: As part of the Global Marketing Team, you will be responsible for leading product marketing initiatives and content creation efforts that connect marketing activities to specific commercial outcomes, focusing on:/pulliContent Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases SP DJIs multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights./liliProduct Positioning and Messaging: Develop and refine the positioning and messaging for SP DJIs multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically Insurance./liliGo-to-Market Strategy: Lead the development and execution of go-to-market strategies for new index launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on SP DJI indices./liliCompliance and Legal Partnership: Work closely with Compliance and Legal teams to ensure all product marketing content, client-facing materials and messaging are reviewed as needed and fully aligned with company guidelines and applicable regulatory requirements./liliMarket Research and Competitive Analysis: Conduct market research to identify trends, customer needs and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring SP DJIs offerings remain relevant and competitive./liliAccount-Based Marketing: Engage with key partners and clients to promote awareness and adoption of SP DJIs multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage./liliPerformance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments./li/ulpQualifications:/pulli5 + years of professional experience in content/product marketing within financial services, with a strong focus on multi-asset strategies, Insurance, Investment Banks preferred./liliProven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement./liliIn-depth understanding of multi-asset investment strategies, and the product development lifecycle./liliProven track record of developing successful product marketing strategies and campaigns that drive measurable results./liliBachelors degree (Marketing, Communications, Business, or related field preferred)./liliExperience in Insurance preferred./liliExceptional interpersonal, written and verbal communication skills, with the ability to convey complex concepts clearly, succinctly and persuasively./liliStrong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines./li/ulpPreferred Qualifications:/pulliExperience with product launches, go-to-market strategies and account-based marketing in the insurance, asset management or financial services space./liliFamiliarity with digital marketing channels and tactics, including social media, content marketing and email campaigns./liliAnalytical mindset with experience in market research and competitive analysis to inform product positioning./liliAbility to work collaboratively with cross-functional teams, including Product Management, Sales, Compliance, Legal and external partners./li/ulpRight to Work Requirements:/ppThis role is limited to persons with indefinite right to work in the United States./ppCompensation/Benefits Information (US Applicants Only):/ppSP Global states that the anticipated base salary range for this position is $110,000-$135,000. Final base salary for this role will be based on the individuals geographic location, as well as experience level, skill set, training, licenses, and certifications./ppIn addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional SP Global benefits./ppAbout SP Global Dow Jones Indices/ppAt SP Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. Were the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the SP 500 and the Dow Jones Industrial Average. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies./ppSP Dow Jones Indices is a division of SP Global (NYSE: SPGI). SP Global is the worlds foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the worlds leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji./ppWhats In It For You?/ppOur Mission:/ppAdvancing Essential Intelligence./ppOur People:/ppWere more than 35,000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference./ppOur Values:/ppIntegrity, Discovery, Partnership/ppThroughout our history, the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals./ppBenefits:/ppWe take care of you, so you can take care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at SP Global. Our benefits include:/pulliHealth

Wellness: Health care coverage designed for the mind and body./liliFlexible Downtime: Generous time off helps keep you energized for your time on./liliContinuous Learning: Access a wealth of resources to grow your career and learn valuable new skills./liliInvest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs./liliFamily Friendly Perks: Its not just about you. SP Global has perks for your partners and little ones, too, with some best-in class benefits for families./liliBeyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference./li/ulpFor more information on benefits by country visit: https://spgbenefits.com/benefit-summaries/ppGlobal Hiring and Opportunity at SP Global:/ppAt SP Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience,/p/div