Director of Lifecycle Marketing

divh2Director Of Lifecycle Marketing/h2pNew York City, New York/ppInspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities./ppAs the worlds leading network of top admissions coaches in medical, legal, business, and college studies, were building software and services in one placedisrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide./ppAs one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer)./ph3The Role/h3pWere looking for a strategic, hands-on Director of Lifecycle Marketing to drive acquisition and engagement across our portfolio of brands. In this role, youll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations./ppYoull lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. Youll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement./ppYoull thrive in this role if youre a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. Youre comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results./ppYour north star metric? Consultations generated from our contact database./ppIf youre excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then wed love to hear from you./ppThis is an in-person role requiring 5 days/week in our NYC office (Gramercy)./ph3What Youll Do/h3ulliOwn the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention/liliAnalyze cohort and segment performance regularly to uncover trends, understand the why behind user behavior, and develop actionable insights that inform strategy/liliDevelop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization/liliCreate and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion/liliIdentify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs/liliEnsure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)/liliLeverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups/liliCollaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels/liliLead and grow a team of lifecycle marketers, acting as both a player and coach

mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed/liliEnsure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel/liliTrack and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results/liliForecast marketing outcomes and track progress toward growth and revenue goals/liliStay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs/li/ulh3Who You Are/h3ulli68+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies/lili23 years of experience managing and scaling high-performing teams/liliDeep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus/liliProficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows/liliBonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove/liliBasic working knowledge of SQL and comfort querying data/liliStrong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)/liliExceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data/liliHighly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results/liliFamiliarity with Looker or experience in data transformation is a plus/liliA balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data/liliComfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist/liliAble to translate data into clear insights and actionable marketing strategies/li/ulh3What We Look For/h3ulliA passion for cultivating authentic connections/liliIndividuals who embody a winning attitude/liliA mindset fueled by curiosity/liliDetermination to hustle and overcome challenges/liliAn infectious enthusiasm and adaptability/liliBoundless energy and relentless tenacity/li/ulh3Why Youll Love Inspira/h3ulliAmazing people with a great vision and values/liliMission-driven team culture focused on student success/liliYour work directly impacts the lives and careers of students across the globe/liliHealth, dental, and vision insurance, base plans 100% employer paid/liliFlexible paid time off (PTO) and paid holidays/lili401(k) with company match/li/ulpThe targeted salary for this role is: $150,000 - 160,000. Actual salary is dependent upon several factors, including the applicants experience, knowledge, skills, and abilities and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company./p/div