Manager Marketing, Customer Marketing NORAM K-12

divh2Manager Of Customer Marketing/h2pAt Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And thats where you come in:/ppAt Instructure, were looking for a Manager of Customer Marketing to drive adoption, retention, and expansion across our K-12 customers in North America. This role focuses on helping customers realize value, ensuring theyre engaged, successful, and getting the most out of our products. Youll build and scale programs that deepen product usage, strengthen relationships, and ultimately support long-term retention and expansion. Youll play a key role in shaping and supporting cross-sell, partnering closely with our ABM Manager and Marketing Managers to align on strategy and execution./ppWhat You Will Do:/pulliDrive adoption and customer value Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base./liliStrengthen retention Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams./liliDevelop scalable customer programs Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message./liliPartner on expansion strategy Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities./liliRun integrated campaigns (digital + field + events) Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption./liliTurn insights into action Use customer data, product usage signals, and campaign performance to continuously refine programs and improve outcomes./liliAlign cross-functional teams Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience./liliMeasure impact Track and report on key metrics like product adoption, engagement, retention, and campaign performance./li/ulpWhat You Need To Know/Have:/pulli7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS/liliStrong track record driving adoption, engagement, and retention/liliExperience building and scaling customer lifecycle programs/liliAbility to partner cross-functionally with Customer Success, Sales, and Marketing/liliExperience supporting (not necessarily owning) expansion or cross-sell motions/liliHands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)/liliAnalytical mindsetyou use data to guide decisions and improve performance/liliStrong communication skills and ability to influence without direct ownership/li/ulpBonus Points If You Also Have:/pulliExperience in EdTech or K-12/liliFamiliarity with account-based or customer segmentation strategies/liliExperience working with product usage data to drive marketing programs/li/ulpGet in on all the awesome at Instructure! We offer competitive, meaningful benefits in every country where we operate. While they vary by location, heres a general idea of what you can expect:/pulliCompetitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success./liliFlexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location./liliGenerous time off, including local holidays and our annual Dim the Lights period in late December, when teams are encouraged to step back and recharge based on departmental needs./liliComprehensive wellness programs and mental health support/liliLearning and development resources, including professional development tools and tuition reimbursement, to support your growth/liliThe technology and tools you need to do your best work/liliMotivosity employee recognition program/liliA culture rooted in inclusivity, support, and meaningful connection/li/ulpWe believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes./ppInstructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate./ppAll employees must pass a background check as part of the hiring process. To help protect our teams and systems, weve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws./ppAny attempt to misrepresent personal or professional information will result in disqualification./p/div