Senior Manager Marketing, Lifecycle Value Lab

Senior Manager Marketing, Lifecycle Value Lab

This role is a high-impact marketing leadership opportunity focused on driving innovation, experimentation, and lifecycle value creation across a portfolio of healthcare brands. The Senior Manager Marketing, Lifecycle Value Lab plays a key role in designing and executing omnichannel marketing strategies that enhance customer engagement, improve brand performance, and accelerate business growth. Operating within a test-and-learn environment, this position partners closely with analytics, medical, media, and access teams to translate insights into scalable marketing initiatives. The role combines strategic planning with hands-on execution, including campaign development, performance measurement, and experimentation design. It is ideal for a marketing professional who thrives in complex, matrixed environments and is passionate about data-driven innovation. The position also supports the evolution of new marketing technologies and operating models to improve efficiency and impact across the organization.
Accountabilities:
Develop and execute strategic marketing plans and omnichannel campaigns to support brand growth, customer engagement, and lifecycle value optimization across assigned portfolios.
Lead the design, execution, and measurement of marketing experiments, including hypothesis development, KPI tracking, and performance analysis to generate actionable insights.
Partner with cross-functional teams including analytics, media, patient support, medical, and access to ensure integrated, compliant, and high-impact marketing initiatives.
Manage external agencies and vendors to ensure high-quality delivery of campaigns, efficient execution, and alignment with timelines and budgets.
Build dashboards and performance measurement frameworks to evaluate marketing effectiveness and support data-driven decision-making.
Translate complex data, market insights, and experiment outcomes into clear recommendations for optimization and scaling across brands.
Support marketing operations by piloting new tools, technologies, and agile ways of working to improve efficiency and effectiveness.
Requirements:
Bachelor's degree with 6+ years of marketing or commercial experience in a marketing or sales environment (advanced degrees with fewer years also considered).
5+ years of marketing experience, preferably in biotech, pharmaceutical, or healthcare industries.
Proven experience in omnichannel marketing, digital campaigns, customer engagement programs, or non-personal promotion strategies.
Strong analytical skills with experience developing KPI dashboards, performance reports, and data-driven marketing strategies.
Experience working with experimentation frameworks, test-and-learn approaches, or agile marketing methodologies.
Strong project management skills with the ability to manage multiple priorities, timelines, agencies, and budgets.
Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders in a matrixed environment.
Experience collaborating with external partners such as agencies, media vendors, or analytics teams.
Strong understanding of marketing performance data, customer insights, and lifecycle management principles.
Benefits:
Competitive salary range: $149,349

$202,060 annually, based on experience and qualifications.
Comprehensive benefits including medical, dental, vision, life, and disability coverage.
Retirement and savings plans with company contributions and financial wellness support.
Annual performance bonus and long-term stock incentive programs (eligibility-based).
Flexible work models supporting work-life balance where applicable.
Generous paid time off and award-winning leave policies.
Career development opportunities within a global, innovation-driven organization.
Inclusive and collaborative culture focused on growth, experimentation, and impact.