Paid Media Manager, Growth Marketing

Paid Media Manager

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.
U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
The Paid Media Manager is a commercially driven, data-obsessed marketer responsible for driving measurable revenue growth across three core pillars: matchday ticket sales, ecommerce (merchandise and licensed product), and fan loyalty through the U.S. Soccer Insiders program. This role leads all paid media strategy, planning, execution and measurement across the Federation, translating audience insights into actionable campaigns that generate revenue, drive online sales, and deepen long-term fan relationships.
Reporting to the Director, Matchday & Growth Marketing, this role works cross-functionally with the Matchday Marketing, Events, Consumer Products, Partnerships, Content and Integrated Marketing teams. This role will also partner closely with Data & Analytics to lead marketing measurements, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM).
Primary Responsibilities
Matchday Marketing
Insiders

Fan Loyalty Program
Paid Media Channel Strategy & Execution
Marketing Measurement, Analytics & Reporting
Agency & Stakeholder Management
Cross-functional Collaboration
Requirements
Minimum Qualifications
Bachelor's degree in marketing, business, or related field.
5+ years of hands-on experience planning, executing, and optimizing paid media campaigns, ideally within a ticketing, ecommerce, subscription, or sports/entertainment environment.
Deep expertise across paid media with a strong focus on digital media including paid social, paid search and programmatic platforms.
Demonstrated experience contributing to marketing measurement programs, including Multi-Touch Attribution (MTA) and/or Marketing Mix Modeling (MMM).
Strong commercial acumen with a track record of connecting paid media investment to measurable revenue outcomes such as tickets sold, ecommerce revenue, ROAS, and customer lifetime value.
Experience with first-party data strategies, CRM integration with paid media (custom audiences, suppression lists), and privacy-preserving measurement tools including CAPI, enhanced conversions, and clean rooms.
Proven experience managing external agency relationships, either from a client-side marketing role or from within an agency environment with a clear understanding of how to get the best from both sides of the relationship.
Track record of holding agency partners to measurable performance standards.
Excellent analytical skills and comfortable working with performance data, interpreting statistical outputs, and translating complex findings into clear business recommendations.
Proven ability to manage significant campaign budgets with efficiency and accountability.
General knowledge of soccer
Capable of working in fast-paced and demanding environments
Must be able to connect "micro" details to the "macro" vision and mission
Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Strong creative judgment

ability to write compelling briefs and critically evaluate ad creative across formats.
Experience with analytics and BI tools such as GA4 and Tableau, and strong working knowledge of ad platform reporting.
Excellent communication and collaboration skills, with proven ability to work cross-functionally across a fast-moving, multi-stakeholder organization.
Desire to work in a dynamic culture, setting high standards while managing complex stakeholders to build consensus and buy-in.
Desired Qualifications
Experience working in the sports industry, particularly in live events, ticketing, or fan engagement.
Passion for soccer and a deep knowledge of the soccer landscape in the United States.
Spanish or bilingual language skills a plus.
U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.